Cambridge Tourism Case Study Example | Topics and Well Written Essays - 2000 words

Cambridge Tourism - Case Study Example According to the United kingdoms economic development strategy, tourism is a very critical factor in the initiative to improve economy. Currently, tourism sector in the UK provide employment to about 7% of the working population. In the year 1999, the UK government received over 25.4 million tourists from overseas and consequently earned about 123 million trips in England (Beech & Chadwick 2006). Research has indicated that in 1999, east England received over14.8 million trips of over night stay and 7% of these stayed in Cambridgeshire while 27% were overseas tourists. The number of visitors from the Cambridge city has been increasing over time as indicated that in the 1999 findings. That same year, about 4.1 million visitors were from Cambridge a number that was higher that anticipated or even compared to previous years (Davidson 1998). The increase was attributed to the changes made to the day's visits by the culture department to include the visitors from outside the local area bu t who were regular visitors coming to shop of for leisure trips. The number of people staying for over night visits has also been increasing drastically. Half of the visitors usually stay over night because they are mostly from the overseas. Local visitors are increasingly visiting Cambridge (Holloway & Taylor 2006). Out of the 4.1million visitors in 1999, 3.2 million were from the south Cambridgeshire while 10 percent of them were those staying overnight. It can be concluded that over the past years, the total number of visitors coming to Cambridge has increased by more than 200% since the 1970s through 1980s. The growth levelled in 1990s but during the beginning of the new millennium, a 10 percent drop was observed. This cannot be explained easily though the economic crunch that the world was facing could be the greatest contributor to this drop. It's estimated that in the year 2000, only less than half of the visitors came from the United Kingdom and those from overseas were largely from North America (Holloway & Taylor 2006). Most of the visitors come on holiday tours and sight seeing while few of them come on business trips. Most of the people who have visited Cambridge admitted that they felt welcome and only 2 percent did not feel welcomed. About seventy four percent of the visitors were able to recommend places they had received better services. Over the pas years, Cambridge City council strategy has had a policy of managing and not promotion of tourism activities. With the increasing number of tourist in the region, Cambridge City council cam up with a policy in 1996 to help the industry to cope up with the increased customer base and the resulting possible pollution to the environment (Page & Connell 2006). Resources There are several aspects that are being addressed by the Cambridge city council to improve the service of tourism and hospitality in the city areas so as to meet the ever changing client's demands and requirements. The city through its tourism strategy will be abele to allocate resources properly and manage customers. The provision of the resources will be based on the tourism vision of the Cambridge city while integrating and incorporating objectives and the policies of the region to be able to deliver quality tourism services (Davidson 1998). The Cambridge city plan

Understanding Effects Of Ethnicity In Afghan Culture Essay Example for Free

Understanding Effects Of Ethnicity In Afghan Culture Essay Ethnic differences prevalent in Afghanistan have had a great impact on peoples’ personal lives especially during interpersonal communication. As an Afghan citizen, belonging to the Pashtan ethnic group, born and raised in a multicultural society, I had to master the art of effective communication at an early age. Here in this paper, I will explain how my life has been impacted by ethnic differences in Afghanistan especially during interpersonal communication. I will explain how I communicate with my friends from my ethnic group, from other ethnic groups as well as foreigners living in Afghanistan. My paternal grandfather, a Push tan was a governor in Central Afghanistan while my maternal grandfather, a Tajik, was the Interior Minister and finance minister and my father was the Mayor of Herat City, in the west of Afghanistan. Afghanistan is situated in South-western Asia. It borders Iran, Pakistan and several other countries in Central Asia. The â€Å"Islamic State of Afghanistan† is Afghanistan’s official name. Kabul is the capital and the other two major cities in Afghanistan are Herat and Kandahar. More than three quarters of Afghanistan’s population inhabits rural areas. The literacy level in Afghanistan is very low and it is among the world’s countries with small economies(Hussain 34-35). My ethnic group, Pushtun, is the major ethnic group in Afghanistan accounting for almost a half the population (42%). Tajiks account for 27% Hazaras 9% Uzbel 9% Aimak 4% Turkmen 3% while the other ethnic groups account for 4% of the population. As a result of the diverse ethnic groups, Afghanistan has been adopting various language policies in a bid to foster national unity. For instance, in 1992, the communist regime fell due to constant fighting which arose as a result of issues such as language policy. Linguistic differences made various factions fight each other. Consequently, between the year 1992 and 1996, Afghanistan’s national anthem was changed from Pashto language to the Dari(Hussain 40-44) The 2003 Draft Constitution in Afghanistan saw the Pashto and Dari languages become the official languages during the Draft Constitution’s amendments of Afghanistan’s language policy. The constitution made provisions guaranteeing all languages as equal. In today’s world, most countries strive to preserve its people’s culture as well as the language. Afghanistan has adopted the Assimilation Language Policy, which is aimed at fostering national unit by having a single national language. Pashtu is the national language of Afghanistan(Hussain 35-39) In Afghanistan, bilingualism is very common. Most people, especially literates can write and speak in at least two ethnic languages. As a child, I acquired two ethnic languages. By the time I went for my primary education, I could speak a few Dari words and phrases in addition to my mother tongue, Pushtan. When I joined school, I learned the Dari language which is taught because it is the national language. When people become competent in two or more languages, they tend to use both languages in interpersonal communications. This results in switching between codes and mixing phrases from two different ethnic languages. Code switching is the use of words or phrases from two distinct languages or dialects in interpersonal communication. Code mixing entails the use of various words or phrases. When participants code-mix, they learn to relate what is altered by the speaker during a speech activity with the intended meaning as well as learning to compare what is spoken with what they know(Wood 67). In Afghanistan, people may code switch consciously or unconsciously. When a person code switches unconsciously, it is because s/he has gained competence in the two languages. Thus, one will switch between the languages and may not intent any communicative effect on the listeners, although the listeners may achieve an effect depending on how the speaker switches or mixes phrases. Conscious switching or mixing between different languages entails the speaker’s conscious effort. The speaker decides where to put a certain word or phrase with the aim of achieving a certain communication effect (Julia 30). Whenever I am with my Pushtan friends, we at times switch between the Pushtan language and the Dari language. At times, we do this unconsciously without putting into consideration the communication effect it will have to our listeners. Competence in both languages enables us to know where, when and how to mix the codes and switch between the two languages effectively. After all, we have spoken and written in these languages since childhood. In Afghanistan, people switch between languages for a number of varied reasons. For instance, whenever I am with my Pushtan friends and a band of people from say Dari whom we may detest and look down upon joins our band, we will code switch and code mix intentionally. We do this in a bid to make them feel unwanted. Occasionally, some of us will mix some Pashtun words with the Dari language. Infact, a great percentage of the words and phrases used in the speech may constitute Pashtun words. Normally, during most interpersonal communications, everyone wants to participate and this entails understanding what the other participants say so as to respond effectively. Since we withhold certain information from them by code switching, this makes the Dari speakers not participate in the speech act. Consequently, some of them may opt to leave the band while the stubborn ones may remain behind. Nothing irritates like people breaking into laughter and you are left wondering what amused them. One can even be made to think that he is the subject of mockery. Thus we may code switch so as to eliminate those we don’t want in our band (Jacobson 54) Our group may also code switch so as to make other groups of people feel appreciated. For instance, whenever we are with our friends from other ethnic groups, some of my friends who have mastered a few phrases and words from the languages will mix them with the Dari language. This makes them feel accommodated in our band. They feel that we appreciate their languages which are deemed to be inferior simply because they are not the official or national languages in Afghanistan. During interpersonal communication, everyone wants to be a part of the speech event. Consequently, our friends will feel motivated to participate because we acknowledge their presence. In addition, whenever I am with my Pushtan friends and we encounter Dari speakers who are not competent in Pushtan, we choose to use the Dari language in a bid to accommodate them. During a speech event, people tend to accommodate the other speakers. This is very crucial for effective communication. Imagine a situation where you speak to someone in, say, Dari, and he responds in Pashtun. Will you continue speaking in Dari? Of course not you would rather opt to switch to Pashtun if you are competent in it so as to avoid communication barriers. Language differences in Afghanistan can lead to communication barriers and so people have learned to accommodate others during a speech event by switching to the language used by other participants (Giles and Coupland 52). During a speech event, we may change our styles from time to time. Some of the reasons which make our band change styles during interpersonal communication include the topic being discussed, the participants in our band, and the motives/intentions of our band and so on. So we accommodate other participants by adjusting the number of times we switch between languages and strive to minimize the number of switches depending on the person we are speaking to. The accommodation is applied in our day-to-day speech events. In fact, some of my Dari friends who are not competent in Pushtan have mastered a few Pushtan words and phrases. Whenever we are conversing, they may mix a few Pashtun phrases with Dari phrases in a sentence. They do this so as to please us. They want us to think that they recognize and appreciate our language. As a matter of fact, some of them do this sarcastically; nothing irritates a Pashtan speaker than to hear a Dari speaker or any other speaker use a Pushtan word or phrase of which he or she does not even have the slightest idea of its meaning. Worse still, some of them may even use the wrong word order. I once lived in Hawaii and learned a few Hawaii words. When I visited the United States, I could hear the Americans switch to the Hawaii language. Some Americans could even mix spiritual phrases and words with English. What irritated me most was the fact that the Americans were not competent in the Hawaii language, yet they could dare mix Hawaii spiritual words and phrases of which they did not even know the meaning. I consider this as a kind of theft and a slap on the face to the Hawaii language. People should respect other peoples’ language especially spiritual words and phrases. In addition, Afghan’s may also code switch because they feel that they cannot express themselves well in a certain language. They feel that they lack certain words or expressions from a given language and that another language may have a ready word or expression for the message they want to convey. Whenever I am speaking with my Pashtun friends, who understand the Dari language, I will not bother much to think for a word in Pashtun when I have a Dari word or phrase for it. Most people will sometimes find it difficult to express themselves in their mother tongue. To some people, expressing oneself in an official language is much easier since it is the language they use most of the time, thus, they always have ready words and phrases. Most people agree that it is easy to express oneself in Dari, the national language simply because they use it more often and they may lack the appropriate words in their original language. Afghans view code switching to be beneficial during interpersonal communication although this will depend on the context or situation in which it occurs. This holds true, especially when a speaker encounters problems expressing himself in a particular language and he/she is competent in another language which his speakers are competent in. Thus, a speaker will break the communication gap by inserting phrases or words from the language his participants understand. Ethnicity also affects communication styles and strategies in Afghanistan in that, people from different ethnic groups have differences in social etiquette, customs and protocol. In Afghanistan, there are some common customs and protocols among the different ethnic groups, which affect interpersonal communication. For instance, men and women should not make eye contact. Men should not prolong their eye contact with other men and when they do, they should do so only occasionally. This custom creates a communication barrier in that communication between men and women is not effective since women are not allowed to speak directly to men. If a woman speaks directly to a man, she is being disgraceful and lowering her dignity. This greatly affects my life since women in our country are deprived of rights of expression, which implies that our mothers and sisters, who are the backbone of our nation, have no direct communicative role to play in the society. This implies that men and women in my country have to employ different styles and strategies in both verbal and non-verbal communication. In order to ensure that they preserve their cultural values, mixing between genders in my country is not freely allowed and free mixing only takes place within families. In places of work, in offices, and businesses or at institutions of learning, both higher and lower, both men and women must respect and maintain each other’s honor. They must also adhere to their culture without putting into consideration the impact it will have on interpersonal relations. Consequently, this has led to poor interpersonal relations in public places, which has led to increased war and conflicts among individuals, groups of people and ethnic societies. These have led to men dominating the country. Since they are the only ones who have a say, they have gone ahead and enacted and enforced laws and regulations which undermine their women folks and children who are regarded as inferior members of the society. Interactions and relations between individuals have also been adversely affected especially in institutions of learning. Foreign students who join universities in Afghanistan are faced with major challenges. To start with, most of these students come from ethnic backgrounds where women and men are regarded as equal. Consequently, they are forced to learn and to read the rules and ensure that they abide by them. This has led to students’ academic performance being affected since they spend a lot of time adapting to cultural changes. Besides eye contact, which is a non-verbal communication style, other types of non-verbal communication are also affected. Signals are also affected by ethnic differences. People send signals to convey messages. Sending of signals has been affected by ethnic differences in that people may send the wrong signals during the process of communication. Since women are not allowed to look at men in the eyes, this may pass the wrong signals to foreign men who have not mastered Afghanistan culture. They may think that the women are shy and may consequently tease them or misunderstand their intentions. In addition, since men and women are not allowed to shake hands, a misunderstanding may arise when an Afghanistan man or woman declines to shake hands with a foreigner who is not aware of the cultural values in Afghanistan. As a result, the communication process among different ethnic groups in Afghanistan has not been effective. The handshake is the most common form of greeting used in Afghanistan, Placing one’s hands over their hearts and nodding slightly is also another form of greeting. Foreigners can misunderstand this and a wrong signal can be sent probably signaling that someone is in love or in shock depending on how placing one’s hands over one’s heart implies in one’s culture. Symbols are also another form of non-verbal communication used. Symbols can be used to represent or express information. For the process of communication to be effective, the transmitter needs to employ both verbal and non-verbal forms of communication because they supplement each other. Ethnicity in Afghanistan has affected interpersonal communication in that cultural values have made the use of symbols ineffective by making them fail to communicate the intended information. Whenever I am socializing with the women folks in Afghanistan, I do not get their message right since they do not use symbols appropriately in a bid to uphold their cultural values. Men are supposed to dominate all interactions including interpersonal communications When a Turtumani person is speaking to a Baluchi speaker, one has to use Dari, which is the official language. The two language speakers have different cultural values and backgrounds. The problem may arise if one of the speakers say the Baluchi speaker, is illiterate and does not understand the national language. Thus, the two speakers will need the assistance of an interpreter. If the interpreter is not competent in both languages, a communication breakdown may arise. Most literate Afghans have learned Social and Humanistic languages and have leaned that each ethnic group is unique in and that no ethnic group should be considered superior than the other. Language reflects a peoples’ culture. Verbal communication entails use of well-constructed sentences with a correct word order. According to linguists, each language is unique in its own way and no language is deemed to be more superior to other. Thus, each Afghanistan ethnic language whether used as a national or official language contains complex structures. Each ethnic language has its own unique way of tense formation. Since the literacy level in Afghanistan is very low, communicating with people who are not learned in Afghanistan has posed a great challenge for me and my literate friends. I recall with nostalgia an incidence where my best Friend, Pierre picked up a fight with an illiterate Dari speaker as he tried to convince him that all languages are equal. In conclusion, ethnicity affects interpersonal communication in Afghanistan in that certain ethnic communities look down upon others. Some communities feel that they are greater/superior than others simply because they are considered to be bestowed with more natural resources than the others. Consequently, a communication gap may arise between the two. For instance, Dari ethnic groups and the Pashtans perceive themselves to be superior to other ethnic groups like Turkmen or Aimak ethnic groups. This is because they are a majority groups in the country’s population and their languages are recognized as the national and official languages. Each ethnic group in Afghanistan has a specific vocabulary, which it uses during the process of communication. For instance, the Pashtans have a specific and unique vocabulary, which they use. These cultural vocabularies hinder communication when one is speaking to members of a different ethnic group who do not have competence in the Pashtan language. As a result, Afghans should learn to embrace their diverse cultures by learning to cope with the challenges they encounter due to ethnic differences on their day-to-day activities. Afghanistan has been through many calamities and disasters, or instance, landmines and explosions. Schools have also been shattered, hospitals and roads demolished not to forget violence against women and drug addiction among the youth. These problems can be minimized by effective interpersonal communication among differing ethnic groups or parties.

Data Mining Analysis in Health Department

Data Mining Analysis in Health Department Data mining has been used intensively and appreciably in lots of fields of life. Likewise in healthcare, data mining is becoming more and more popular each day. Its extensive applications can greatly advantage all events worried inside the healthcare industry. As an instance, data mining in healthcare enterprise benefits each insurer and insured. It assist insurers to hit upon fraud and abuse, healthcare agencies make client relationship management choices, physicians become aware of powerful treatments and great practices, and insurer sufferers receive higher and greater inexpensive healthcare offerings. Conventional, time ingesting, complex and voluminous generated transactions to be processed and analyzed in a totally brief duration. Facts mining offers the technique and technology to transform those mounds of raw shaped statistics into very useful information for choice making. This article explores data mining programs in healthcare. Particularly, it discusses data mining and it s applications inner healthcare in primary regions such as the assessment of treatment effectiveness control of healthcare, client relationship manipulate, and the detection of fraud and abuse. It also gives an illustrative example of a healthcare data mining software concerning the identification of chance elements associated with the onset of diabetes. Sooner or later, the thing highlights the constraints of information mining and discusses some destiny guidelines. The net of things (IoT) and its relevant technologies can seamlessly integrate classical networks with networked units and devices. IoT has been playing an critical role ever because it appeared, which covers from conventional system to preferred household objects and has been attracting the attention of researchers from academia, enterprise, and government in recent years. there may be a remarkable imaginative and prescient that each one things can be easily managed and monitored, may be recognized routinely by using different things, can speak with every different via internet, and can even make decisions via themselves . with a purpose to make IoT smarter, plenty of analysis technology are delivered into IoT; one of the maximum precious technology is data mining. Data mining involves coming across novel, exciting, and probably useful patterns from large statistics sets and making use of algorithms to the extraction of hidden information. Many other terms are used for data mining, for example, knowledge discovery (mining) in databases (KDD), knowledge extraction, data/sample analysis, information archeology, statistics dredging, and data harvesting. The goal of any data mining system is to construct an efficient predictive or descriptive version of a big amount of information that not handiest fine fits or explains it, however is also capable of generalize to new facts. Primarily based on a large view of data mining functionality, data mining is the technique of discovering interesting knowledge from huge quantities of records stored in both databases, data warehouses, and other records repositories. On the idea of the definition of data mining and the definition of data mining capabilities, an average data mining process consists of the subsequent steps. Statistics guidance put together the records for mining. It includes three sub steps integrate records in numerous facts assets and easy the noise from statistics, extract some parts of data into records mining device; preprocess the statistics to facilitate the records mining. Data mining observe algorithms to the information to discover the patterns and compare patterns of discovered expertise. The health department is one of the biggest department who need to be more focused to work on data mining development. We see that there are many diseases present all over the world and especially in third world countries where hunger, thirst of clean water and fatal diseases prevails especially African countries. This is why in many countries people are not able to lead a better life because of inflation. They dont have enough amount of income to bear their health expenses. And we also observe that in such countries their govt. doesnt have enough sources to develop a better healthcare system. In recent research only 2 percent of total budget is spend on health in such countries. In such place the private laboratories have free hands to charge for lab tests due to their monopoly. A person who is not able to perform that type of test fined wrong medicine instead of right prescription. So in a result of that either he will die or may be near to die. So if we study and focus more on res earch then we will be able to find the exact disease rather than with the help of physical appearance of the patient. So we need to be more focused on this domain of data mining. And there are many data miners who are working in the field of this domain of life. But this is not enough for the whole world. We need to be more dedicated and work harder on this domain to have a better world. An expansion of researches specializing in expertise view, approach view, and application view can be found in the literature. But, no previous attempt has been made to check the unique perspectives of Data mining in a systematic way, in particular in nowadays massive statistics mobile net and net of factors develop unexpectedly and some facts mining researchers shift their attention from records mining to big facts. There are plenty of facts that can be mined, for instance, database facts (relational database, NoSQL database), data warehouse, records circulation, spatiotemporal, time series, series, text and web, multimedia graphs, the sector extensive web, internet of factors statistics and legacy gadget log. Influenced by means of this, in this paper, we try to make a complete survey of the vital current tendencies of information mining studies. This survey specializes in information view, applied techniques view, and application view of records mining in the department of health. Lack of data mining leads to patients death in many cases in past we have experienced many such cases. Doctor could not diagnose the actual disease due to lack of proper reports as the result of that patients suffers and died in the end. While now data miners collect the record for more than 1 million people who have different diseases so they analysis the record and check that many disease have same symptoms and segregate different symptoms accordingly. So data miner says that if a patient has same symptoms and he should go to doctor for thorough checkup then doctor recommends the patient for concerning lab tests whom he sees in the patient then he concludes the proper disease and write proper prescription for that particular disease. Various information mining applications have been sent in the health department. In any case, most applications can be categorized as one of the accompanying three classes: showcasing, misrepresentation identification, and system blame detachment and forecast. Healthcare covers detailed approaches of the diagnosis, treatment and prevention of ailment, damage and other bodily and intellectual impairments in human beings. The healthcare industry in maximum international locations is evolving at a speedy tempo. The healthcare enterprise may be seemed as location with rich records as they generate massive amounts of statistics consisting of digital clinical facts, administrative reports and other benchmarking finding. These healthcare facts are but being below-utilized. As discussed in facts mining is able to look for new and valuable records from these huge volumes of records. Facts mining in healthcare are being used especially for predicting numerous illnesses in addition to in supporting for analysis for the docs in making their scientific selection. The dialogue on the various methods used within the healthcare enterprise are discussed as follows. Anomaly detection is used in discovering the maximum extensive changes within the statistics set used 3 one-of-a-kind anomaly detection technique, preferred assist vector information description, density- brought on support vector data description and Gaussian mixture to assess the accuracy of the anomaly detection on uncertain dataset of liver disease dataset which is received from UCI. The technique is evaluated the use of the AUC accuracy. The results acquired for a balanced dataset through common become 93.59%. Whilst the common preferred deviation received from the identical dataset is two.63. The uncertain dataset are prone to be to be had in all datasets, the ambiguity detection would be an amazing way to resolved this count, however because there may be simplest one paper discussing this technique, we cannot remark a good deal on the effectiveness of the technique. Greediness is intense issue for health insurance Company, bringing about billions of dollars of lost income every year. Greediness can be partitioned into classes: misleading and false information. Misleading happens when a client want to get unauthorized benefits for another party from the insurance company This offense can be perpetrate by the insured individual or the provider of health services. A person subscriber can commit health insurance fraud by: Allowing a person else to use his or her identity and insurance data to obtain health care services the usage of benefits to pay for prescriptions that had been no longer prescribed via his or her medical doctor health care companies can dedicate fraudulent acts by using: Billing for offerings processes and/or materials that had been never rendered Charging for extra expensive offerings than the ones truly supplied. Acting unnecessary offerings for the reason of financial benefit Misrepresenting non-protected treatments as a clinical necessity. Falsifying an affected persons analysis to justify assessments surgeries or other processes. Billing every step of a single technique as if it were a separate manner. Charging a patient greater than the co-pay agreed to below the insurers terms. Paying kickbacks for referral of motor car coincidence victims for treatment. The technology and methods of DM were designed in most cases for communication permitting the short and smooth transmission of statistics from the patients to the healthcare vendors who can treat them. A facet effect of that is that, over time, its going to generate big databases of measurements, clinical imagery, symptom descriptions, diagnostics, etc. The purpose for this is that in most cases the facts arent always meant to be handled in real time however saved to be examined later. While it is not their number one reason, the constitution of these databases creates formidable opportunities for researchers to discover fitness statistics from hundreds or thousands of patients. those numbers, a lot extra that what can be accomplished in maximum regular studies that recruit volunteers, allow scientists to enhance patient remedy via searching out patterns on a massive scale and draw new conclusions, for example about the link among the improvement of a clinical condition and environmental factors. as an instance, the Center stone studies Institute has advanced tools for studying the treatment of all their sufferers and discerning the methods that supply the quality end result to be able to practice them to future patients. The information mining has played in a pivotal role in healthcare industry, mainly diagnosing various kinds of sicknesses. The analysis is broadly being used in predicting sicknesses; theyre considerably utilized in clinical diagnosing. In end, there may be no one statistics mining method to resolve the troubles within the healthcare information sets. with a purpose to gain the very best accuracy amongst classifiers that is essential in scientific diagnosing with the characteristics of data being taken care, we want to layout a hybrid version that may solve the noted problems. Our destiny guidelines are to enhance the predictions the usage of hybrid fashions. References

Cost of Drug Abuse on Society Essay -- Drug Abuse, Substance Abuse

Drug abuse is a rampant problem in the United States. Drugs can be abused in a variety of different ways by people from every walk of life. Most of us have been affected by drug abuse either directly or indirectly. Drug abusers harm themselves, as well as their families and communities. Drug abuse takes an enormous toll on our society at many levels. The cost of drug abuse on our society is astronomical, not only financially but also personally, emotionally, socially and professionally. Drug abuse is the misuse or overdose of any medication or drug, including alcohol. Many people abuse drugs to deal with everyday life. â€Å"Although it is true that for most people the initial decision to take drugs is voluntary, over time the changes in the brain caused by repeated drug abuse can effect a person’s control and ability to make sound decisions, and at the same time send intense impulses to take drugs (Shannon 246)†. Many people, who abuse drugs, will develop a chronic condition called addiction. Once addicted, it is challenging for the drug abuser to stop abusing drugs. The cost of drug and alcohol recovery services can be expensive, not only to the recovering addict and their families, but also to society paying for services through government agencies. Drug addicts relapsing from their disease or those who are not interested in recovery cost society by involvement in crime, neglect, abuse and even death. Drugs being abused are classified under nine different categories: cocaine, hallucinogens, herion, inhalants, marijuana, pain relievers, sedatives, stimulants and tranquilizers. These drugs range from illegal, over-the-counter to prescription medications. â€Å"In 2007, an estimated 19.9 million Americans aged 12 or o... ...ddiction treatment, medical cost from overdoses, drug-related injuries and complications, time lost from work and social welfare programs (Grohsman). The cost of drug abuse on society applies to all Americans. Whether you are a drug abuser, family member, friend, co-worker or drug manufacturer to drug enforcement officer, we all have been affected by drug abuse. Works Cited Abbot, Ann. â€Å"Health Care Challenges Created by Substance Abuse: The Whole is Definitely Bigger than the Sum of Its Parts† Health & Social Work 27.3 (2002): 162, 4. MasterFile Premier. Web. 19 Nov 2011. Brennfleck Shannon, Joyce, ed. Drug Abuse SOURCEBOOK. Omnigraphics, Inc.,2010. Print. Grohsman, B. â€Å"Drug Addiction and Society.† Treatment Centers.net 23 May 2011. Web. 19 Nov. 2011. â€Å"Magnitude: Drug Abuse is Costly.† National Institute on Drug Abuse.n.d. Web. 19 Nov. 2011

Erik Erikson Stages of Human Development Essay

Erik Erikson stages of human development with a particular approach of the Identity crisis of adolescence and implications for youth policy and practice. Erik Erikson`s developmental stages: The Adolescence Identity Crisis approach. â€Å"They say is human to experience a long childhood, but is also civilised to have an even longer childhood as it leads the person to achieve more technical and mental abilities known as virtuoso; at the same time it can also leave a long residue of immaturity and emotional confusion† (Erikson, 1994- Erik Hamburger Erikson, 1902-1994). In the collected works there was a researcher who spent a lot of time studying about human development and his name was Erik Erikson; most of Erikson`s work is based on real life situations such as the war and human depression which could influence the behaviour of one person, the author believed that the culture one individual lives in is also influencing their behaviour as an example of such arguments is Erikson`s study Sioux Indians investigated in a reservation. Erikson argued that the human behaviour is influenced by the body interactions, by the human mind and the overall cultural influences (Marcia, 1966). Erikson developed a theory which states that there are eight major stages in the human development dividing the adulthood developmental stages into young adults, middle age adults and older adults experience. The first stage Erikson described is the Infancy starting from birth up to 18 months also called the Oral Sensory stage and the main concept of the stage is emphasising the importance of love and care given to an infant by their mother as well as the visual contact and touch as the forms of communication and emotional exchange; this stage is also known as â€Å"Trust versus Mistrust† which stands for the infant`s basic needs accomplishment as when the infant`s needs are fulfilled by the mother as the role model the child will form trust and confidence where as if the basic needs such as visual contact are not offered by the mother it can lead the infant to develop mistrust in the closest person due to the lack of positive communication (Oswalt, 1995-2012). The second stage starts at 2 and continues up to 4 years old is also known as the â€Å"Autonomy versus Shame and Doubt† which stands for the fact that the child is actually asking if their person is ok and accepted by the others due to the fact that he starts to explore the close environment and gains motor abilities; at this stage the children are developing their first interests and the parents still play a fundamental role in encouraging and supporting the child`s autonomy and independency skills (Erikson, 1970). The third stage is also known as the Preschool stage â€Å"Initiative versus Guilt† starting at 4 until the child reaches 5 years old and although is a short stage the child development is significant as they start to master the nearest environment by achieving basic learning skills of life for instance the child learns that the things are falling down and not up. At this stage the child develops a certain level of independency and courage but at the same time they can develop some negative behaviour such as frustration, rudeness or aggressive intentions (Erikson, 1993). Between 5 and 12 years old is the stage of â€Å"Industry versus Inferiority† when the child is asking if they have a place in the world and becomes more aware of the fact that they are individuals, become more responsible, start to share more and to cooperate better in certain situations as they understand the meaning and sense of life to a deeper extend, at the same time the child discovers new talents and interests (Erikson, 1980). The fifth stage is the Adolescence starting at 13 up to 19 years old also known as â€Å"Identity versus Role Confusion† which stands for the crisis the teenager might experience when identifying their own personality; it is the most critical period as it could influence the person` s life as it is characterised by confusion in most cases, it will be critically appreciated in the last part of the essay. The sixth stage is the young adulthood starting at 20 up to 40 years old also called â€Å"Intimacy versus Isolation†, period governed by the conflict of love. Although, at this stage the identity crisis is coming to an end, the young adult can isolate because of the intimacy need and the fear of being rejected by the groups, overall the stage refers to the person`s need of finding the right partner for life (Erikson, 1990). The middle adulthood starts at 40 up to 64 years and is also known as â€Å"Generativity versus Stagnation† and is characterised by the adult intention and concern of helping and guiding the younger generation so the main focus of the adult is to contribute towards society development by offering support to the new generation (Erikson, 1980). The last stage described by Erikson is called the late adulthood starting at 65 till death also known as the â€Å"Ego Integrity versus Despair† when the adult is meditating upon their life events and what they have achieved throughout the life, if they realise that their life has been successfully will form integrity if not it can lead to despair and the feeling of failure (Erikson, 1980). One of the Erikson`s most talked stages of human development is the Adolescence which main focus is the teenager`s concern about how they look, how they are interpreted and accepted by their peers, friends and groups (Marcia, 1976). Erikson claims that in the late stage of adolescence the teenager develops a sexual identity which will define them as a person for their future life; the teenager makes a transition from the child to adult life which will actually mark their future roles in the society. The first stage of the transition is marked by the confusion of who the teenager wants to become, who they are at the moment and how will they be accepted by the society as an example of such uncertainty is the teenager`s preoccupation to fit into small jobs, they will try different roles such as babysitting or catering assistants until they will decide what they want to become in the future. Erikson claimed that eventually the teenager achieves a sense of identity but before that there is a crisis and a confusion stage which influences the teenager`s future decisions and interests; the period is critic as it can lead the teenager into bad groups, drugs, violence and other dangers since they are really confused and easy influenced so the parents must support and guide them towards the right path (Marcia, 1980). Erikson believes the transition is marked by the identity crisis which makes the stage unique as it becomes a synthesis of earlier stages and a kind of anticipation for the adulthood life as the youth stage is a bridge between child and adult experience (Fletcher and Branen, 2009). The stage is a radical change in terms of puberty, ability to search and find own life directions, awareness development of the society meanings and roles; the teenager is challenged to establish boundaries for themselves and this is when their identity crisis becomes hard to deal with, but Erikson believes the society will help and guide the adolescent to find their own way by offering different experiences which will impact the teenager`s interests and will define who they want to become as adults(Erikson, 1980). The theorist claims the identity crisis might be prolonged for some individuals due to the society and because it takes time to achieve certain life skills, personal interests and form a clear overview of the adult life, so there is no exact deadline for the teenager to create a life strategy, but Erikson thinks that by the age of 18 to 20 the adolescent must know their own interests and head to a certain direction in life gaining a psychological and social stability (Fletcher and Branen, 2009). Finally, Erikson thinks that the major impact and influence on a teenager identity crisis is the sociological environment the person lives in and the youth culture existing in that specific society, although the youth culture might be particular from a country to another or from a race to another, overall the youth policy needs to be SMART which stands for systematic, measurable, achievable, reliable and time related so that it will help the teenager to establish their own direction more clearly and investigate the opportunities they might have within the adult world (Kail and Cavanaugh, 2004).The way a teenager experiences the transition period impacts the future psychological, sociological and youth developmental skills, so Erikson believes it is fundamental what kind of â€Å"tools† the society and mostly the youth environment offers to the adolescent so they can choose from and establish their future path in terms of career opportunities, personality definition and overall place in the society (Oswalt, 1995-2012). As the essay showed, Erikson made a comprehensive induction in the human developmental stages emphasising the meaning and role of each stage; the infancy is governed by the love and care offered by the mother to the child, as the child grows up they become more independent and, have bigger autonomy but yet they are uncertain about their place in the world as the second stage described, at the age of preschool the child learns the basic skills and define their ego in order to become more responsible with own interests and talents towards the fourth stage. The fifth stage is governed by confusion as is the adolescence identity crisis when the teenager decides their future path, as a young adult the person will be interested in making a family and ensure they are loved; the middle age adult will be concerned in offering guidance, support and advice to the new generation of children but towards the late adult stage we saw that the retired person is concerned about their life events and motivated to meditate upon their life cycle. References: Elkind, D. (2004). Erik Erikson`s Eight Ages of Men. Module III Teaching Supplemental Handouts. Erikson, E. (1970). Reflections on the dissent of contemporary youth. International Journal of Psychoanalysis. 51 (11-12). Erikson, E. (1980). Identity and Life Cycle. New York: WW Norton and Company. Erikson, E. (1993). Childhood and Society. New York: WW Norton and Company, 242. Erikson, E. (1994). Biography: Lecture Notes and Ego Psychologists. PSY (345). Kail, R. and Cavanaugh, J. C. (2004). Human Development: a life span view (3rd Edition). Belmont CA: Thomson/Wadsworth, 16. Marcia, J. E. (1966). Development and validation of ego identity statuses. Journal of Personality and Social Psychology. 3 (551-558). Marcia, J. E. (1976). Identity six years after: a follow-up study. Journal of Youth and Adolescence. 5 (145-160). Marcia, J. E. (1980). Identity in Adolescence. Handbook of Adolescent Psychology. New York: Wiley. Oswalt, A. (1995-2012). Erik Erikson and self identity. Edited by Zupa nick Psychology Department MSW.

Film essays

Film essays The Power of Illusion Isolation has a very powerful effect on some people, and an extreme case of this is shown in Stanley Kubrick's film The Shining. The name alone tends to scare me as scenes of Jack Torrence (Jack Nicholson) flash through my head. When the story of a prior family that served as winter overseers for the Overlook Hotel, during which time the husband became insane, is told we hear Jack reply, "You can rest assured Mr. Ulman, that's not going to happen to me." Kubrick uses many effective techniques to create this movie from Stephen King's novel, and at the same time intensify it on the screen. The only two characters that really understand the powers that the hotel hold are Jack's son Danny and Dick Hallorann, the cook. Flashback type images are used throughout when Danny has a shining experience. With so much beauty and peacefulness surrounding the hotel it is hard to imagine that seclusion could destroy your mind state. Enough time to think was not actually what Jac k needed at the hotel since he happened to have too much time. The main issue this movie continuously throws in the audience's face is the question of truth and illusion, and trying to figure out exactly why things are happening. Right from the beginning, the eerieness of this movie hits the audience with full force, as Kubrick uses the soundtrack to do an amazing job. The music along with the beautiful nature shots seemed to give me a lighter case of anxiety then that which was felt during Regio's Koyaanisqatsi. Towards the latter end of the movie when it's very obvious that Jack has lost his mind, the music becomes much louder and intense causing a tremendous effect on the audience. Kubrick capitalized wonderfully on using deep-focus photography to accentuate the vastness of the hallways throughout the hotel. In watching Danny ride his Big Wheel around, and observing Danny and his mother (Shelly DuVaul) walking in the shrubbery labyrinth we see excellent ...

Big Brother essays

Big Brother essays Those who would trade their liberties for a little safety deserve neither liberty nor safety. That quote by Benjamin Franklin described mindset that leads to totalitarian government. The British novelist, George Orwell is known for his chilling governmental satire. Animal Farm, his other well-known novel is a look into the past, his novel 1984 was a eerie prophecy into the not so distant future. This view of a negative Utopia has become so well known that people who believe in his theory are called Orwellian. But do we exist in a manner similar to the prophecy of the world in which he claimed to be what life would be like in 1984? The answer is No, but in just a few years we could. Ironically one of the greatest differences in our society and the society of Orwell, is that in 1984, the gene which leads to sex has been suppressed. For In our society promiscuity and suggestiveness have gotten maybe not more common but certainly more public. When Orwell published 1984, this seemed to be a logical conclusion that such an event might happen. For in the Post- World War II, generation sex was expressly hidden. For example on television the Rock musician Elvis Presley was not shown below the hips because it was considered far too suggestive. In this aspect Our Society more resembles the other most famous novel of a negative utopia, Aldous Huxleys Brave New World. However we do share some similarities. Part of the power base in 1984 has its power exclusively through the deception of the people. Winston for example accepts the fact that two plus two does in fact equal five. As we know, two plus two equals four. The most important way in which we can prevent turnining into an Orwellian society is to not be able to be misled. To prevent the society of which we live from becoming Orwellian we must stave off apathy. For it is a slipp ...

Reagans Popularity essays

Reagans Popularity essays Ronald Reagan presided over the United States from 1981 to 1989. Even though the country was experiencing major economic and social problems, he was popular for the majority of the time he was in office. Throughout his presidency, he and his administration worked continuously to build his image as a true American. Partially because of his image, the public ignored the rise in unemployment, the drop in salaries, the increase of people living in poverty, the increase of children born out of wedlock, and the rising number of people in jail. Reagan was popular because the public was focussing on his image and his promises, not what was actually happening. Ronald Reagans inaugural speech had a patriotic theme. In it, he stated that the country, which had unlimited potential, was limiting itself by jeopardizing its future. Striving to create a sense of confidence, he pledged to cut taxes and end deficit spending and to restore the glory of the United States (35). He sensed what the public wanted, and he promised to achieve it. Throughout his terms, he wanted them to feel that life was improving, whether it actually was or was not. Reagans image played a key role in his popularity. To his oath taking on inauguration day, he wore a formal suit. The public approved of his formal attire; his glamorous image seemed to promise that prosperity and security were in store. His good looks and sense of humor won over the public, and his self-confidence persuaded them to trust in him. His acting ability allowed him to convince his audience that everything he said would happen; the audience automatically trusted him to take care of them. To give him the appearance of a hard worker, his staff released a daily schedule that showed him working long hours. To protect his image, his staff allowed him to take part in few news conferences. His strong, self-confident image would be shattered if the public saw his confu...

Civil Engineering Dissertation Example | Topics and Well Written Essays - 11250 words

Civil Engineering - Dissertation Example According to the report findings transit service works best when it is considered as an integral part of roadway design, development, and urban revitalization. The success of the transit service is directly tied to accomodation of the pedestrian. Pedestrian phases at busy intersections provide additional protection. Separate bicycle stop lines at intersections increase visibility and give cyclists a chance to pull away ahead of turning vehicles. As the paper stresses cities should take into account when investing money into roads that address the diversity of the population that is going to use those roads such as poor people, and households that do not own cars. Hence high and low road designs must â€Å"meet multiple objectives which are as follows: improving highways for their traffic movement, linking transporation investments to land use planning. In designing high and low roads then it must be essentially a factor as to what sorts of people it would benefit by using these roads -some people who are regulars who are using these roads to go to work, and kids riding the school bus to get to class everyday as opposed to someone who is a tourist and is more likely to frequent the use of the road much less. In the low road scenario, the role of any central organization is to ensure the integrity of the internal data definitions and networking standards and to provide full access. Indeed, aside from a process for establishin g a minimal set of data definitions and a means for data exchange, there may be no centrally controlled organization at all. The role of standards in the low road scenario is an important but limited one. Standards ensure the integrity of the internal data exchange process. The low road philosophy view most corporate technology standards as impediments to progress. They demand to use the latest technology, the best of new development tools, and the most appropriate software for their particular application (Azad,nd. p.1)." I would like to address this last point that my research included to use as a fundamental

Research Paper on the film No Country For Old Men Essay

Research Paper on the film No Country For Old Men - Essay Example Using the critical mythological approach in analyzing the film’s content and how the events lead to one another, it is possible to entertain the existence of strong or invincible people despite having the fragile nature of humans, and how differing ideas regarding higher beings, destinies or fate, and the laws of the universe control the thoughts and viewpoints of individuals, which are also universal themes seen in older or classical stories. Evasion of and Facing People, Circumstances, and Death Some of the most compelling stories include parts wherein the main protagonist escapes getting hunted down and killed by adversaries, of having the need to face the enemies, and the possibility of ending up dead. This is an archetypal storyline of heroes and their adventures or quests, which in a way builds the heroic character and nature of the main protagonists (Guerin 153). ... rchetypal predisposition, wherein there is an evasion of circumstances when a hero initially stops to think and plan, to meditate or do retrospective thinking in order to transform and become better (Guerin 166). On the other hand the need to face people, circumstances and death as the consequence of events are shown in Moss’s unexpected death not from Chigurh but from a group of Mexicans shows how he faces death as the circumstance of seeing the results of a drug deal gone wrong and holding on to money he does not rightfully own right from the start, of Chigurh facing divine punishment after getting hit by a car and nearly dying right after scenes imply that he killed Moss’s wife, Carla Jean, and of Sheriff Bell having to face the reality that he has to let go of some things and move on with his life as his retired uncle explains to him(â€Å"No Country†).While not in their entirety seen as an adventure or heroic story, the individual lives of Moss, Chigurh, and Sheriff Bell reflect similarities with the quests of mythical heroes, of which some may succeed such as Chigurh, some may fail such as Moss and his death, and some momentarily put it on hold such as Sheriff Bell’s thoughts on resignation. Invincibility and Weakness Invincibility and weakness are often bound to each other, and usually employed in some, if not most classical works to remind people that despite all perfections within humans there will always be a hint of a weakness to ground them as mere mortals (Guerin 153). The Coen Brothers exploited this archetypal image of invincibility and weakness in developing Chigurh, the main antagonist in No Country for Old Men. Chigurh’s character is the definition of a scary, amoral, and dangerous antagonist that cannot be persuaded to spare lives by any means

How informatics has altered nursing Essay Example | Topics and Well Written Essays - 1500 words

How informatics has altered nursing - Essay Example Additionally nurses, while already known in general for having a wide range of skills and competencies, must thus be able to adapt and learn newer skill sets in order to better discharge their duties. All in all, that more and more people in hospitals require intensive care from nurses means that there is an equally dire need for the succeeding generations of nurses to be as competent as they possibly can be. Taking all these things into account, it should not be surprising that nursing as a profession has become highly in-demand, or that nursing has and will forever be changing to adapt with the times – thanks in part to the existence of nursing informatics. It is for this reason that nurses have always been able to reinforce their practices with a constant flow of newer knowledge – which, in this day and age, is something that they will definitely need more than ever before. Nursing Informatics – Past/Present/Future Trends, Benefits of Such Practices Saba and M cCormick (2001) have defined healthcare informatics in general as the integration of the branches of health, computer, information and cognitive sciences in managing healthcare information. Nursing informatics is one of its three subtypes – the other two being health and medical informatics, respectively – and is in turn defined by Hannah et al (1985) as how nurses make use of information technology in carrying out their daily duties. And this definition, too, was further expanded by Graves and Corcoran (1989) as â€Å"a combination of computer science, information science and nursing science designed to assist in the management and processing of nursing data, information and knowledge to support the practice of nursing and the delivery of nursing care† (p. 227). There can be little doubt that it is thanks to this particular branch of healthcare informatics that nurses have always been able to maintain a certain level of quality when it comes to their work; in f act, as stated by Curran (2003), it is absolutely essential that nurses and clinicians alike have some degree of competence here so that they will continue to maintain their competence and the quality of the healthcare they administer. Ball (2003) helps provide an overview of the evolution of nursing informatics. Even as early as the mid-80s, nurses could make use of the then-existing laptop computers during seminars, but today these laptops have become accessible even up to the patient’s bedside. And despite the existence of laptops then, their steep price made them too expensive to be commonplace in hospitals – or anywhere else, for that matter. Typewriters had the advantage of being much less costly, and much easier to use, but the cost of correction fluid could get to be a headache at times – much more so for those nurses who happened to make lots of mistakes while working. However, for the longest time, most nurses – that is, those who neither owned computers nor could afford to spend on them – had to deal with these potentially cumbersome contraptions. This being the case, the advent of computer technology has been a definite godsend. Where a few years ago, a nurse would have to jot down every single detail on a particular patient’

Marketing to teens worldwide via music Essay Example | Topics and Well Written Essays - 1500 words

Marketing to teens worldwide via music - Essay Example Apart from hiring most successful pop stars as ambassadors, these organizations have also ventured in to partnership with organizations like Twitter, Amazon, Billboard (with Pepsi), Spotify, YouTube, I-tunes (with Coca Cola). Sponsoring talent hunt shows, signing deals with music labels to help launch new artist and brand albums are the major acts that took place in the recent years (Dyson, 2012). This newfound interest towards music to attract teens by these organization and their steps for achievement of these targets are the reason leading to analyses of this situation. It is a general perception that believes that youngsters are our future, and thus proper investments should be made in them so that the society can have a bright and strong future. This notion is usually associated while planning budget and developing strategies for teens by the government. However, in recent times, it seems as if soda brands like Pepsi and Coca-Cola have adopted this strategy to make the future of their company brighter and stronger. According to the National Health and Nutrition Examination Survey, 2005–2008 â€Å"teenagers and young adults consume more sugar drinks than other age groups† (NCHS Data Brief, 2011), this data coupled with the soda brand estimated that â€Å"By 2020, one-third of the worlds population, or 2.5 billion people, will be younger than 18. And in the next 10 years, teens in the U.S. will number 31 million† (NCHS Data Brief, 2011). All of this factual data and estimation is enough for these soda brands to target teenagers as their main audience. Recently, Coca-Cola revealed its 2020 vision as per which the company aims to â€Å"increase its revenue to $200 billion and increase its serving to 3 billion by 2020†. All of these endeavours by these giant soda brands to target teens are to achieve its long-term strategic plans of success (Zmuda, 2011). These brands

Research Paper Problem Scenario Example | Topics and Well Written Essays - 2000 words

Problem Scenario - Research Paper Example s observed that both the families of pedestrian and sports car driver have threatened to sue Officer Speedy which has brought about a need for certain arguments to be presented to the Sheriff for and against whether she should be disciplined or not. Criminal Justice Administration is of relevance for the decision maker as it offers a foundation to assist in delivering balanced and effective administration replies in relation to the legal issues (San Diego State University, 2007). With regard to the provided scenario, one of the officers of the Saint Leo Police Department, Speedy was patrolling in the midnight in her cruiser to ensure the safety of the people. When suddenly, a sports car which was black in color came at a rapid speed from the corner and nearly hit the cruiser of Officer Speedy. In order to get hold of the sports car driver, the officer chased the car in the streets of Saint Leo at the mid night. All the bars of that area were on the verge to get closed and hence there were a number of people in that locality. Officer Speedy was chasing the black sports car at a high speed which was more than 100mph through the downtown Saint Leo area. Due to the high speed and the presence of a number of people in the area, the officer lost her control and unintentionally killed a pedestrian on the sidewalk with her cruiser. This created a chaos situation in the downtown Saint Leo. In order to see what has happened with the officer with the cruiser, the black sports car driver drove into a telephone pole and lost his life. Subsequently, the scenario is such that the families of the pedestrian along with the sports car driver are intimidating to sue the Sheriff as well as the city of Saint Leo. The case has been handed over to the Special Assistant to the Saint Leo Chief of Police, in order to get good judgement by analysing the legal issues and the facts. Reckless driving is one of major criminal offences as per the US law. Reckless driving as per the case was

Apple's iPad Research Paper Example | Topics and Well Written Essays - 500 words

Apple's iPad - Research Paper Example In addition, the sustainability of the company could also be attributed to the well designed marketing strategies applied by the Apple. Recently it introduced the most innovative and technological device—the iPad, which has now become the market leader of its category of portable electronic devices. While launching iPad, Apple hadn’t defined any precise market for the product; and the result was that the aesthetic appeal of the product was liked by people of all demographics. The adolescents’ role in the promotion of electronic gadget was thus proved once again in the case of Apple’s iPad. The Apple’s potential to influence the consumer decision making has already been proved with the introduction of iPod. This product targeted mainly teenagers and travelers. However, shortly after its launch, it became an essential gadget for everyone who wanted to listen to music. iPad will also gain wide popularity creating a unique market of its own; and whoever believes iPad to be inconsistent will be considered an alien. The major impact it would cause on retail industry is that it would enhance the e-commerce experience as iPad would provide easy access to product data.

Marketing to teens worldwide via music Essay Example | Topics and Well Written Essays - 1500 words

Marketing to teens worldwide via music - Essay Example Apart from hiring most successful pop stars as ambassadors, these organizations have also ventured in to partnership with organizations like Twitter, Amazon, Billboard (with Pepsi), Spotify, YouTube, I-tunes (with Coca Cola). Sponsoring talent hunt shows, signing deals with music labels to help launch new artist and brand albums are the major acts that took place in the recent years (Dyson, 2012). This newfound interest towards music to attract teens by these organization and their steps for achievement of these targets are the reason leading to analyses of this situation. It is a general perception that believes that youngsters are our future, and thus proper investments should be made in them so that the society can have a bright and strong future. This notion is usually associated while planning budget and developing strategies for teens by the government. However, in recent times, it seems as if soda brands like Pepsi and Coca-Cola have adopted this strategy to make the future of their company brighter and stronger. According to the National Health and Nutrition Examination Survey, 2005–2008 â€Å"teenagers and young adults consume more sugar drinks than other age groups† (NCHS Data Brief, 2011), this data coupled with the soda brand estimated that â€Å"By 2020, one-third of the worlds population, or 2.5 billion people, will be younger than 18. And in the next 10 years, teens in the U.S. will number 31 million† (NCHS Data Brief, 2011). All of this factual data and estimation is enough for these soda brands to target teenagers as their main audience. Recently, Coca-Cola revealed its 2020 vision as per which the company aims to â€Å"increase its revenue to $200 billion and increase its serving to 3 billion by 2020†. All of these endeavours by these giant soda brands to target teens are to achieve its long-term strategic plans of success (Zmuda, 2011). These brands

Apple's iPad Research Paper Example | Topics and Well Written Essays - 500 words

Apple's iPad - Research Paper Example In addition, the sustainability of the company could also be attributed to the well designed marketing strategies applied by the Apple. Recently it introduced the most innovative and technological device—the iPad, which has now become the market leader of its category of portable electronic devices. While launching iPad, Apple hadn’t defined any precise market for the product; and the result was that the aesthetic appeal of the product was liked by people of all demographics. The adolescents’ role in the promotion of electronic gadget was thus proved once again in the case of Apple’s iPad. The Apple’s potential to influence the consumer decision making has already been proved with the introduction of iPod. This product targeted mainly teenagers and travelers. However, shortly after its launch, it became an essential gadget for everyone who wanted to listen to music. iPad will also gain wide popularity creating a unique market of its own; and whoever believes iPad to be inconsistent will be considered an alien. The major impact it would cause on retail industry is that it would enhance the e-commerce experience as iPad would provide easy access to product data.

Role of Mental Health Nurse in a Forensic Unit Essay Example for Free

Role of Mental Health Nurse in a Forensic Unit Essay The role of the mental health nurse MHN) while always having the same basic skills set will have a different emphasis within the various service settings such as Community, Acute or Forensic which is the topic of this essay The forensic MHN specialises in the assessment and treatment of people who may be mentally ill and are normally in the criminal justice system with the service provided in a secure environment. They may also work with victims and others on the edge of the system such as those where other services are unable to cope with them due to their behaviour disrupting others (rethink 2011). Forensic means relating to the law (Kettles et al, 2008) but for mental health nursing it has come to refer to the setting in which the service is provided. Such settings include: * A Community forensic mental health team * Prisons. * Secure hospitals – with a range of levels from low to high Within prisons there is the primary level of health care run by the nurse and other general practitioners who are the first point of call in most prisons. The second level is the equivalent of the community mental health teams and is the mental health In Reach team, normally only a MHN. Very few have a full multi-disciplinary team (McMurran, 2009, p.72). Within the forensic setting the nurse faces a number of challenges. There are ethical issues for the MHN in offering an equivalent service. Justifying access to the health care they may need and not being judgemental no matter what the morals or beliefs of the nurse can be very hard with some types of offenders who may have committed horrific crimes. The Code of Conduct by which all nurses have to abide by states we must: Care for our patients and treat each person as an individual as well as being an advocate to patients we care for. (NMC 2008) Another issue is that the MHN won’t have ready access to the offenders and vice versa as the setting is likely to be a controlled environment and the nurse or offender would have to ask the prison officer to escort them. â€Å"Prisoners can request to see a healthcare professional by putting in a general application†. (Rethink 2011) In some of the higher security settings the offenders might be afraid to visit the MHN as they may feel vulnerable or reluctant to get help for fear of being attacked back on the wing. They may also feel that there is a stigma that is still in some places attached to Mental Illness. The forensic MHN needs to support the client and help them to be able to access the care they need in line with the Codes of Conduct we have to abide by: Treating people as a whole ( NMC 2008) The Therapeutic relationship is key for the mental health nurse. It about being able to organise the kind of conditions that will help to alleviate distress, to help with the process of recovery and learning and about being able to care for the service user. In the forensic setting, the natures of the work place could make this very difficult.

Energy Performance of Curtain Wall

Energy Performance of Curtain Wall Introduction Building envelope is used to separate the conditioned and unconditioned environment, the material used in envelop will affect the indoor environment of the building. For a commercial building, the electricity consumption of HVAC system and lighting system is related to the features of the curtain wall system, such as U-value, shading coefficient and visible transmittance. The energy performance of each curtain wall system will be studied in this chapter and it can separate into three sections: 1) U-value and Energy Consumption of HVAC system, 2) Shading Coefficient and Energy Consumption of HVAC system and 3) Visible Transmittance and Energy Consumption of Lighting system. U-value and Energy Consumption of HVAC system According to Bougdah (2009), U-value, a thermal transmittance coefficient, is used to measure the insulation property of a building element. As thermal insulation of curtain wall may affect the energy consumption of the building, the relationship between U-Value and energy consumption of HVAC systems is studied in order to analyze the energy performance of various curtain wall system. Based on table 6.2.1, the relationship between U-value and energy consumption of HVAC systems can be shown. The U-value of curtain wall system is directly proportional to the annual energy consumption of HVAC system. With higher values of U-value, the energy performance of the curtain wall system becomes poorer and it requires more electricity as the heat can more easily transfer from outdoor to indoor. On the contrary, the lower in U-value, curtain wall system can perform better energy consumption in HVAC system. Table 6.2.1 U-value and Energy Performance of HVAC System of Targeted Curtain Wall Figure 6.2.1 Relationship between U-Value and Energy Consumption of HVAC System Figure 6.2.1 demonstrates the directly proportional relationship between U-value and energy consumption of HVAC system obviously. With the saw-tooth pattern of the line chart, there are some types of curtain wall system which have three layers of glazing require more energy than two layers one. It means that there are other factors, such as shading coefficient, which may also affect the energy performance of the HVAC system. The relationship between shading coefficient and annual energy consumption of HVAC system will be discussed in the next section. Shading Coefficient and Energy Consumption of HVAC system According to Ander (2014), the shading coefficient of glass is a measure to determine the solar heat gain through the glazing. Radiation is a method to transfer heat from the outdoor environment to the indoor environment. For commercial buildings with curtain wall system, shading coefficient becomes another major factor that affects the amount of heat transferred to the building. The external envelope of the building is glazing which has lower insulation for heat transmission through radiation. Since the shading coefficient will affect the energy consumption, the relationship of shading coefficient and energy consumption of HVAC system is studied. Based on the table 6.3.1 below, the shading coefficient of curtain wall is directly proportion to the energy consumption of HVAC system. It means that the amount of annual energy consumption of HVAC system becomes higher with a relatively high shading coefficient of curtain wall system. With the lower of the shading coefficient, the lower the energy consumption of HVAC system, less heat transfer from external environment to internal environment. The major factor affected the shading coefficient of curtain wall system is the type of glazing. In this study, clear glasses and tinted glasses are used in various types of curtain wall. Tinted glass is a common glazing that used to construct the curtain wall system and Pfrommer (1995) stated that the tinting can produce various colours, such as green, bronzer and tinted glass can absorb solar radiation and reduce those heat and light transmission. Tinted glass can perform a better energy saving performance compared with clear glass which do not contain any chemicals to absorb radiation. However, the price of curtain wall system with tinted glass is more expensive than clear glass. Besides, the number of layers of curtain wall system is another reason affected the shading coefficient of that curtain wall system. It is easy to understand that the radiation transmission becomes lower with a higher number of layers of curtain wall system. Therefore, triple glazed curtain wall with tinted glass has the lowest annual energy consumption while single glazed curtain wall with clear glass has the highest annual energy consumption. Table 6.3.1 Shading Coefficient and Energy Performance of HVAC System of Targeted Curtain Wall Figure 6.2.1 Relationship between shading coefficient and Energy Consumption of HVAC System From the figure 6.2.1 above, a straight proportional relationship between shading coefficient and annual energy consumption of HVAC system can be identified. Type I triple glazed curtain wall system with spectrally low-e tinted glass which has the lowest shading coefficient has the best performance in annual energy consumption of HVAC system. However, Type A single glazed curtain wall system with clear glass which has the highest shading coefficient has the poorest performance in annual energy consumption of HVAC system. Visible Transmittance and Energy Consumption of Lighting System Apart from the attractive appearance, a high portion of natural lighting is another characteristic of curtain wall system. Unlike other external wall construction, curtain wall systems are constructed by glazing elements and more daylighting can pass through to the indoor environment of the building. Efficient Windows Collaborative (2014) stated that visible transmittance is the amount of light in the visible portion of the light spectrum that passes through glasses and it will be influenced by the glazing type, the number of panels, and any glass coatings. Based on the table 6.4.1 and figure 6.4.1, lighting transmittance is inversely proportional to the annual energy consumption of the lighting system. With a higher value of lighting transmittance, the amount of annual energy consumption of lighting system becomes lower. It means that more visible light transmitted from the external environment to internal environment and the target building can save more energy in lighting system. However, more energy is used in lighting system in case the value of lighting transmittance is in a small value. In this study, two factors affect the lighting transmittance of curtain wall can be identified. The first reason is the number of layers. More layers can increase the thickness of curtain wall, thus less visible daylighting can pass through curtain wall. This is easy to understand that triple glazed curtain wall system blocks more lighting than single glazed curtain wall and double glazed curtain wall system. The second reason is the type of glazi ng. From table 6.4.1, clear glasses always have higher lighting transmittance than tinted glasses. As mentioned above, tinted glasses can reduce light transmission. Although it performs good energy saving in HVAC system, it consumes more energy in lighting system. Table 6.4.1 Visible Transmittance and Energy Performance of Lighting System of Targeted Curtain Wall Figure 6.4.1 Relationship between Visible Transmittance and Annual Energy Consumption of Lighting System From the above figure 6.4.1, the inversely proportional relationship between visible transmittance and annual energy consumption of lighting system is shown. Type I triple glazed curtain wall system with spectrally low-e tinted glass which has the lowest visible transmittance has the poorest performance in annual energy consumption of lighting system. Nevertheless, Type A single glazed curtain wall system with clear glass which has the highest visible transmittance has the best performance in annual energy consumption of lighting system. Overall Performance in Energy Performance After assessment, the performance of each curtain wall system can be assessed. Using the ranking as the score to calculate the performance of curtain wall, curtain wall system with a higher performance score means they perform better in energy consumption of Building A. The performance ranking is converted to score from 1 (the poorest performer) to 10 (the best performer). As around 70% of electricity is consumed by HVAC system normally, the over score is equal to â€Å"HVAC System Score x 70% + Lighting System Score x 30%†. Based on the following table, Type J obtains the highest score in this study, whereas type B obtain the lowest score in this study. Table 6.5.1 Score of Targeted Curtain Wall System Type A Curtain Wall System Type A curtain wall is constructed by single glazed with clear glass. As there is only one layer of glass, the U-value of curtain wall is the lowest. Clear glass used in Type A cannot absorb radiation but it can provide more visible lighting to Building A. From the above reason, Type A obtains the highest score in lighting system and the lowest score in HVAC system. Type B Curtain Wall System Single glazed with tinted glass curtain wall system is similar to Type A curtain wall system. Nevertheless, tinted glass is used in this curtain wall system. Type B curtain wall system has a relatively low shading coefficient and visible transmittance compared with Type A curtain wall system. Type C Curtain Wall System Type C curtain wall system is double glazed with low-e tinted glass. The low-e coating can minimize the amount of ultraviolet and infrared light that pass through glass. As there is air space between two glasses, the U-value of curtain wall is lower than curtain wall system with one layer. And less heat can be transferred from the external environment to the internal environment since tinted glasses can reduce the heat transmittance through radiation. Type D Curtain Wall System Type D curtain wall system is double glazed with low-e clear glass. Compared with Type C, it has better performance in annual energy consumption of lighting system as it has a higher value in visible transmittance. However, clear glass has a poor performance in thermal insulation in which the amount of heat transmitted through radiation is higher than Type C. Type E Curtain Wall System The emissivity level of Type E curtain wall system is lower than 0.1. With a spectrally low-e value, U-value and shading coefficient of the curtain wall system will be reduced and the energy consumption of HVAC system also can be reduced. However, the visible transmittance will be reduced because of the low-e coating. Type F Curtain Wall System Like Type E curtain wall system, it performs a better performance than Type D in saving energy of HVAC system because of spectrally low-e coating. On the contrary, the annual energy consumption of Type F curtain wall system in lighting system is higher than Type D which has the same number of layers as Type E curtain wall system Type G Curtain Wall System Type G curtain wall system is constructed by three layers of tinted glass and its U-value is higher than previous curtain wall systems. It has a better thermal insulation compared to one layer and two layers because of increasing in thickness and number of air space. It ranks no.3 in this assessment because of its low value of shading coefficient and U-value. Type H Curtain Wall System Triple glazed with low-e clear glass has same U-value as Type G. Nevertheless, the visible transmittance of Type H curtain wall system is higher than Type G since Type H curtain wall uses clear glasses which cannot absorb radiation. As mentioned before, the thermal insulation of clear glass is relatively lower than tinted glass used in Type G. Type I Curtain Wall System In this assessment, Type I has the highest score. The emissivity of Type I curtain wall system is lower than 0.1. The U-Value and shading coefficient of Type I are lower than Type G system and it has the best performance in annual energy consumption of HVAC system. Type J Curtain Wall System Triple glazed with spectrally low-e clear glass has a better performance than Type I in the energy consumption lighting system. However, more heat can be transferred to indoor as shading coefficient of clear glasses is higher than Type I. It still ranks no.2 in energy consumption because of three layer glass and spectrally low-e coating of curtain wall. In figure 6.5.1, U-value and shading coefficient are direct proportion to the annual energy consumption of HVAC system and it means that both of them may affect the energy consumption directly. For energy consumption of lighting system, visible transmittance can influence the curtain wall performance. However, an interesting results is identified. The influence of shading coefficient is more obvious compared to U-value. Using Type B and Type D curtain wall system as an example, although Type B and Type D have similar amounts of annual energy consumption in lighting system, the U-value of type B is much higher than type D. It shows that the shading coefficient of curtain wall system is in the first priority during making decision on the types of curtain wall system. Figure 6.5.1 Overall Performance of targeted building in HVAC System

Nicolaus Copernicus :: Essays Papers

Nicolaus Copernicus The sixteenth and seventeenth centuries were known as the Scientific Revolution. During these centuries, science was starting to answer many questions about the earth. Scientists all around the world were making their assumptions on how the universe worked. Nicolaus Copernicus was a Polish astronomer that also had a theory. The Copernican Theory changed many views and had a great effect on society. Copernicus lived his life in Poland. When he was nineteen, he decided to study at the University of Cracow. At the university he was required to study grammar, rhetoric and logic, arithmetic, geometry, music and astrology or astronomy. Edward Rosen is the author of, Copernicus and the Scientific Revolution. He says, "The subjects offered during his years there are known form university records that are still preserved. The names of the professors who taught those courses are also known. But the students’ records are missing."1 The grades that he received in college are unknown. However, it is known that he did not stay long enough to earn a bachelor’s degree.2 After Copernicus left school he returned home to his uncle, Lucas Waczendrode, who was the bishop of Ermeland.3 His uncle suggested that he enter the canonry n Frauenburg. The canonry is a group of clergymen that belong to a cathedral or other church. Entering the canonry would give Copernicus a stable and secure income for the rest of his life. While he waited for an opening, his uncle sent him for training at the University of Bologna.4 While there he studied mathematics and Greek language for three and half years. He also became more familiar with astronomy. In 1501 Copernicus returned to Frauenburg where he became apart of the canonry. He left quickly and started to study in Italy at the University of Padua. There he studied law and medicine.5 After a lifetime of studying, he is said to have mastered the concepts of math, medicine, theology and astronomy.6 As Copernicus began to study astronomy more, he came to strongly disagree with the Ptolemaic system of astronomy. This system was based on the idea that the earth was fixed in the center and all the other heavenly bodies moved around it. Astronomers believed that the earth was in the center because it was heavy. Copernicus saw many problems associated with this system of astronomy. For example, sometimes the planets appeared to be going in the opposite direction and the brightness of the planets would tend to change as well.

Religion :: essays research papers

Psalm 23 can be regarded as a psalm of high praise of God. It is one of the shortest psalms out of the four , but it gets its point across very directly and clearly. It makes use of the extended metaphor which is a metaphor that develops at length and includes several points of comparison. This psalm also uses the idea of parallelism that gives an idea in the first lines and keeps on repeating and elaborating in the later lines.   Ã‚  Ã‚  Ã‚  Ã‚   Psalm 23 gives the comparison of God being a shepherd. This means that God protects and guides people like a real shepherd would do with sheep. The line that says , â€Å" He maketh me to lie down to green pastures: he leadeth me beside the still waters† (Verse 2). That line serves to be an example of how God looks out for his creation or in other word his people. This starts off the extended metaphor and ends in the last line with the author mentioning how he will dwell in the house of the Lord forever which would be heaven.   Ã‚  Ã‚  Ã‚  Ã‚   The tone of this psalm is a dominant one that God will take of everything if the person follows God. The author says that God will bless him   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ROY 2 with oil. In verse 4 the author says, â€Å" Yea, though I walk through the valley of the shadow of death , I will fear no evil : for thou art with me ; thy rod and thy staff they comfort me†. The author gives a small problem or crisis in the first part of the verse and then resolves it in the last part of the verse. He says that one day he will have to die , but he has no fear because he knows God’s power will be there for him and to comfort him. Verse 4 can also be mentioned as the theme of the psalm. The theme is that God will always be there for you which includes in times of good and bad and you should have no fear for he is your shepherd. Psalm 23 has earned a reputation of being a psalm that people recite

Barriers to learning Essay

As part of the president’s initiative to remove â€Å"barriers to learning† at a regional midwestern university, an analysis of student services operations was conducted. The analysis revealed that the barriers deemed most important by students were those that would delay or prevent them from registering for classes. These barriers fell into three areas (Blanchard, 2010): 1) Resolving issues relating to fines accrued over the previous terms (e.g., library, parking, late fees) 2) Completing forms accurately and meeting processing deadlines for financial aid in time to enroll in classes. 3) Acquiring appropriate advice so that they enrolled in the right classes (avoiding the problems associated with drops and adds) Questions and Answers 1) What are the training objectives for the CSS training program? Indicate how these objectives are tied to the KSA requirements. Assume that all trainees have college degrees but need KSAs in all other areas listed in the Qualifications section. The training objectives should be as follows: Should be able to establish supervisory skills, the computer skills required are spreadsheet applications and word processing. Should be able to correspond completely with others, conflict management, and solving problems. These objectives would be bound together due to trainees needing all these requirements to receive supervision, as well as the skill to supervise. The training would be to establish all of these skills. 2) On the basis of the training objectives, provide a training agenda and indicate the time allocated and order of modules in your program. Writing, reading, and interpretation skills should be 3 weeks, computer skills should be 4 weeks, communication skills should be 2 weeks, having knowledge of the university should be 3 weeks, and supervisory skills should be 4 weeks. 3) For each module, describe the goals of the module and the training methods you will use to accomplish it. Provide your rationale. The goal for writing, reading, and interpretation skills would be to help trainees understand how to write memos, notices, and letters, read to clarify instructions, manuals, and policies. The computing skills goal would be to help trainees learn what the university is using and how to use them. Trainees need to be able to use the file management system that the school has to offer. Having this system for computer demonstration, for practice sessions and in the classrooms. The communication skills will help to enable the trainees to be able to communicate complicated policies. Training methods would be laboratory and workshops. Knowledge of the university training session will help the trainees master the university policies, federal and state laws (having to do with the university). Supervisory skills will help trainees to accept supervision from the a dministrator of a department and supervise customer service representatives. 4) How will you evaluate whether each person in your training program has mastered the knowledge and skill levels needed to perform as a CSS? Describe the types of questions you would ask of those supervising the CSS employees graduating from your program. I would survey each person with exams, quizzes and interviews. The questions that I would the supervisors of who is supervising the CSS employees graduating from the program would have to go with the responsibilities along with the authority the employees will be given. If there happens to be a space in between their training and job responsibilities that has been displayed, then there can be disorganization.

What, in your opinion, is the explanation for the events portrayed in Joan Lindsay’s “factional” novel Picnic at the hanging rock?

How does the author bring out, in her writing, a sense of horror and mystery? It will probably never be fully explained what exactly happened at Picnic at hanging rock; but what we do know is that Marion Quade, Miranda and Miss McCraw were never found – not even until this very day. Nevertheless, I do believe that there are some clues that could decipher this inexplicable conundrum. Some of these I shall unravel in this essay. When I finished reading Picnic at hanging rock , I was left in a perplexing trance. Many possibilities occur to me, but the first clue I think is the sighting by Edith of the mathematics teacher – Miss McCraw, wearing no skirt. Possibly, the girls and the maths teacher met up; and perhaps took a short cut in fear they would be late back. Moreover; it has been mentioned several times in the book and film how easy it can be to get lost on the rock, and, as said by Mrs Appleyard – â€Å"the vicinity is renowned for its venomous snakes and poisonous ants†. On the contrary – this still doesn't explain why Miss McCraw was seen by Edith wearing no skirt, and why Irma was found one week later – wearing no corset. Maybe Miss McCraw followed the girls – she did seem very certain of the directions to the rock. For instance, Miss McCraw said – â€Å"You have only to change your route this afternoon and return by the third side. In this case, since we entered the road at Woodend at right angles the return journey shall be along the hypotenuse†. However, if she had followed the girls, why didn't Albert Crundall or Michael Fitzhubert see her? On the other hand, is it possible that Edith Horton could have concocted her sighting of Miss McCraw, just to gain attention ? After all, Edith has been described as greedy and unpleasant from the start; â€Å"I ate so much pie at lunch I can hardly keep awake†. Although this doesn't explain the mysterious circumstances, and the way Irma was found one week later. So what can? There are many implications in the book and the film of paranormal and supernatural goings on – beyond our control. In the book and film, we get the impression of eeriness just as the gates open to the hanging rock. For example, â€Å"†¦a flock of parrots flew out screeching from an overhanging tree†. This metaphorically symbolises something deadly, implying that the parrots are trying to get away from something. In addition, I notice the way in which the author implicates that the rock will lead to something pernicious. For instance; â€Å"Out of the known dependable present and into the unknown future†. This quote obviously represents the fact that what will happen on the rock will change the girls' futures. Correspondingly; fate is mentioned again when it is hinted that what is going to happen on the rock is their destiny. It is as if people are conscious that something is going to happen on the rock. I get this impression from when Irma says – â€Å"Miranda used to say everything begins and ends at exactly the right time and place†. The sinister force is practically tangible at the rock, and this is clearly shown by the author. This is felt strongly by Edith as she walks with the other girls, â€Å"It is nasty here†¦I never thought it would be so nasty or I wouldn't have come†¦Ã¢â‚¬ . Furthermore; I notice Miranda is mysteriously described as a â€Å"Botticelli angel†, â€Å"swan† and â€Å"gliding† numerous times. Is it likely that Miranda is more than she appears? Is it possible some magical force took over the rock? It seems to be more than a coincidence that everyone's watch had been enigmatically forgotten or had stopped – perhaps time had stopped altogether. It's as if that something malicious was luring the girls to the rock. This could also explain why Irma was found one week later – as she could have been put under a spell. Moreover, in the film we are shown Miranda, Irma and Marion gliding up the rock – however, later on in the film we see someone staggering up the rock, which almost defies the law of physics. On the other hand, what if it wasn't necessarily something magical luring them to the rock – after all the rock is a sacred place and aboriginals could have been infuriated by the way in which the girls walked over it. After all, there are such things hinted – â€Å"Like the beating of far off drums†. Perhaps these drums were those of Aboriginals. We shall never know. Although, this could explain why Irma's nails were so badly torn and broken – maybe this was caused in confrontation with the attacker – as well as being hit on the head. But what happened to the shoes, stockings and corset? Maybe the attacker found them and took them away, to keep as a souvenir of his catch. Moreover – we are still left in confusion about the death of Sara Waybourne. However; I am deeply suspicious about Mrs Appleyard. Her treatment of Sara Waybourne, whom she dislikes intensely, is sadistic in its cruelty. We get this impression from the start, by the way she forbids Sara to go to the picnic, for instance – † I am afraid I will have to send you to bed instead of sitting up until the others return for supper after the picnic†. This evilness fails to be identified by the people around Mrs Appleyard, until near the end. Mademoiselle de Poitiers, was surprised upon the fact that Mrs Appleyard's expression was like â€Å"an evil wind† when the subject of Sara's disappearance was brought up. In addition, Mrs Appleyard was ‘supposed' to have helped pack the most important of Sara's belongings into a basket, but after Sara had ‘allegedly' left, a little basket was seen in the study – â€Å"It flew open and the small covered basket fell out on to the floor†. This obviously indicates that Mrs Appleyard is hiding something about Sara . Furthermore – why did Mrs Appleyard ‘apparently' witness Sara Leaving? When Sara Waybourne was found dead, why did Mrs Appleyard go into Sara's bedroom? To remove evidence? Or is it just a coincidence that Mrs Appleyard committed suicide soon after this occurrence? No. The evidence on this case all points towards Mrs Appleyard murdering Sara – however much you look into it. In order to get the reader to understand the full meaning of Picnic at hanging rock the author needs to create an atmosphere. The author brings out the terror and mystery in many ways – one excellent example of this is Similes and metaphors. After she returns from the rock, Joan Lindsay creates a high level of hysteria in the gymnasium – the atmosphere is almost unbearable. For example: â€Å"Edith's great head was nodding like a mandarins†, â€Å"The ceiling opening up like a flower† and â€Å"chamber of horrors†. The effect of this is the tension is being built up to seize the reader's attention to what is happening. Moreover, another immensely exhilarating use of language is the animal imagery used in this scene. For instance: â€Å"Hyena call of hysteria†, â€Å"claw like hands†, â€Å"fourteen pairs of eyes like hares in cages†, â€Å"sniffing like a terrier†, â€Å"tear her to pieces†, † a cavernous mouth agape†, â€Å"a tuft of scarlet feathers trembled†,† warm sour breath† and â€Å"drooling tongue†. The effect of using animal imagery is so the reader can metaphorically relate to something in comparison to what is actually happening. This helps create terror throughout the scene and make us feel as if the book has come to life. In addition; I also must include the use of colours throughout this scene. For example: â€Å"black sage bloomers†, â€Å"black cotton stockings†, â€Å"scarlet cloak† and â€Å"grey disciplines†. As many of us know, black and grey often symbolises death and ominous circumstances, and these colours have not been used for no reason. However, ‘scarlet' is perhaps used to symbolise blood and it also may be used to represent sexual passion and loss of innocence. Whatever happened on the rock has changed Irma forever. Although – we must be aware of the fact that the author could be twisting things around to grab the reader's attention. When I started writing this essay I was convinced that the missing girls had been lost and looking for a short cut back , however; having thought through my theory, I now see this is not possible, as if it was true how come Irma appeared one week later? My verdict on this is that it shall never be solved. Too much time has gone by, and the protagonists are dead. So, like many other mysteries; this puzzle shall remain unanswered.