Motivation Factor Toward Vitamin Supplement

CHAPTER 1 INTRODUCTION 1. 1 Background of the Research Vitamin supplements bring added nutritional values to people’s health. With their contents of the certain recommended amount of minerals and vitamins needed for staying healthy, vitamin supplements have become more and more popular especially for those with hectic and busy lifestyles. These people believe that daily or regular consumption of vitamin supplements helps to ensure the proper intake of nutrition needed—a compensation for what they might have missed or lost as a result of workload or lifestyle.Unlike medicines or drugs for any medicinal purpose, vitamin supplements are taken for various reasons. Strength, health, and energy seem to take the lead as the top priorities, while illusions of youthfulness, fear of lack of complete nutrients, or long term protection follow. As work life and lifestyle in the global community have become more dynamic and healthy meals with proper dining are rare, people have resor ted more to the help of vitamin supplements. Advertising plays a major part in creating more desire for vitamin supplements.Several marketing schemes of pharmaceutical manufacturers make a continued bombardment of publicity, using both soft and hard persuasion to convince consumers believe in the efficacy of vitamin supplements. These movements create motivational factors for consumers, and their reasons for consumption of vitamin supplements can be endless. Modern lifestyle and work behavior remain the catalyst for the market viability of vitamin supplements. While vitamin supplements aim to maintain the good health of their consumers, they could deteriorate health in many ways.Natural nutrition is certainly better than short-cut nutrition. The market, the manufacturers, and the consumers who live a fast-paced lifestyle should look for equilibrium of vitamin supplement exposure. The supplements should help enhance people’s wellbeing, instead of benefiting certain groups. 1. 1. 1 Consumption of Vitamin Supplements Nowadays, people are concerned about their health and they think that they do not eat proper, well-balanced, and nutritious foods which results in a lack of key vitamins, illness, and poor health.This is especially true of businessmen and office workers because, as the world is moving at a busy and faster pace, they spend most of the time working, which uses all their mental and physical energy, and sometimes they are very stressed and do not often eat proper food and rely instead on junk food or fast food because of its convenience. Therefore, these people purchase vitamin supplements to prevent nutritional deficiencies. People do not purchase and consume food supplements or health products as a cure.They purchase and consume then because they think vitamin supplements can help them improve their quality of life. There are several motivational factors that encourage business people or office workers to purchase vitamin supplements which creat e the demand in the market. The market for vitamin supplements has increased significantly because they have the need to consume vitamin supplements which play an important role in providing nutrition which supports and maintains their good health. 1. 2 Statement of the ProblemConsumers of vitamin supplements are mostly business people in the central business districts (CBD) of any of the big cities in the world. Bangkok is no exception. With increasing stress, workload, and the hectic lifestyle of many CBDs in Bangkok, Thai business people try to keep their health stable by consuming more vitamin supplements, rather than observing proper gastronomy. Vitamin supplements of imported and local brands flood the shelves of trendy drug stores like Boots and other popular dispensaries.GNC, an American brand of vitamin supplements, has started to appear around downtown Bangkok’s shopping malls. Competition among manufacturers of vitamin supplements has become fierce, while several c onsumers have started to realize the side-effects of long-term intake of vitamin supplements. The issues of both the pharmaceutical market’s competitiveness and growing awareness of natural nutrients seem to be intertwined within the consumers’ minds.This study therefore aims to identify the motivational factors of the consumers in CBD Bangkok in their purchase intention of vitamin supplements. Recognizing the motivational factors reveals the consumers’ rationale and the impact of marketing techniques that have brought vitamin supplements to their present status. Manufacturers—both at home and abroad—will benefit from realizing consumers’ motivational factors, so that they are able to plan their research well and develop the technical and marketing sides.Surely Thailand, as a tropical country where herbs and pharmaceutical ingredients are found in abundance for making good vitamin supplements, can partake in this fierce competition with succ ess, while the imported brands are ready to compete in any overseas market. However, if vitamin supplements are to become an essential food for people in CBD, all parties concerned need to use studies of consumers’ motivational factors to determine directions that not only yield a healthy result to the consumers but help them avoid risks too. . 3 Research Questions 1. What motivates business people in central business district (CBD) to purchase vitamin supplements? 2. What characterizes the profile of business people of central business district (CBD) in relationship with their consumption of vitamin supplements? 1. 4 Research Objectives 1. To identify motivational factors of business people in buying vitamin supplements; 2. To describe characteristics and behavior of business people in relation to their decision to purchase vitamin supplements; and, 3.To describe the characteristics and behavior of business people in relation to their decision to consume vitamin supplements. 1. 5 Scope of the Research This research aims to understand motivational factors affecting purchase intention regarding office workers and vitamin supplements. The research will break down into four main variables which constitute Individual Characteristics, Situational and Attitudinal Factors, Motivational Factors, and Purchase Intention of vitamin supplements. The target population was around the Silom area which it is the center of the business area and the most crowded place in Bangkok.The respondents were executive managers, senior managers, and managers or work in lower positions. 1. 6 Limitation of the Research This research was conducted in the Silom area because it is a central business area of office workers. Hence, the result of the research might be different if data are collected from other areas because of difference in demographics and individual characteristics. 1. 7 Significance of the Research The importance of this study is primarily focused on understanding what motivates office workers in terms of the benefits of, and their intent to purchase vitamin supplements.The outcome will be able to help people concerned about the need to consume vitamin supplements through studies of the motivational factors to determine the directions that provide a healthy result to office workers as well as to characterize their individual profiles regarding the intent to purchase vitamin supplements. It will also be useful for marketers to help them analyze and evaluate this study to assist marketing management in marketing decisions and formulating strategies to increase efficiency. 1. 8 Definition of Terms Central Business District (CBD) – the central district of a city or it is office or retail center of the city. In this study, the survey was conducted in the Silom area as it is the center of the business area and suitable for understanding motivational factors on purchase intention of office workers which are the target of this study. * Vitamin sup plements – vitamin supplements help provide a consistent source of necessary vitamins and nutrition. People who are busy in their working life and do not eat properly would benefit from taking vitamin supplements.CHAPTER 2 LITERATURE REVIEW 2. 1 Theories 2. 1. 1 Individual Characteristics Individual characteristics can be classified in many ways such as age, gender, educational level, income and personal appearance. It can refer to a set of personal traits of individuals (Schiffman and Kanuk, 2000). Individual characteristics can be described demographically or physically. Individual characteristics are unique. Some people may have the same characteristics in some areas just as some people may look Asian but no one person is identified to another.People will have different characteristics. According to Beatty and Smith (1987), and Mitchell (1993), demographic factors can fall into one category of individual characteristics which gender and age are mostly described as factors that usually affect consumer behavior. Additionally, we can include other individual characteristics such as educational level, working position and income, household size and time that spent on groceries shopping as factors that affect consumer behavior as well. Educational level can strongly affect consumer behavior.People with a higher education tend to spend more time searching for information and are willing to try something new in the market. Some products are designed for and required by highly-educated person such as laboratory equipment, international textbooks, etc. A Less educated person may seek and consume ordinary or routine products. They tend to have less awareness of new innovative products. Working status and income are perfectly related to each other. People cannot gain an income if they do not work. Income levels vary according to working status and position.Working status and income are usually used as influential factors that could affect consumer behavior. The re is no market when there is no income. Income is required by profitable markets. What people can afford affects the products that people are likely to buy. Therefore, income is often one of the most popular demographic factors used to study the effects of consumer behavior. A household is an individual who lives alone or a group of individuals living together in a common dwelling, regardless of whether they are related.Households can be cohabitating couples who are unmarried and the opposite sex, same sex or simply roommates. Household size is determined by the number of people who live in the dwelling. Household size could affect buying decisions and consumer behavior. Logically, each household is likely to buy and consume different products at different quantities. Lastly, for individual characteristics, time spent on groceries is the number of hours spent grocery shopping per week. According to the study of Goodman (2008), over 32 million American adults shop at a grocery store on a typical day.That is a large population density in grocery shops which could be a potential market for marketers. The time spent grocery shopping may affect the buying behavior of consumers in terms of buying more other products. 2. 1. 2 Situational and Attitudinal Factors Consumer behavior of individuals could be affected by the individual’s needs, benefits sought, attitudes, motivation and purchasing situation. Since people have different attitudes, beliefs and situations, consumer behavior of each person will be expressed differently as well.Situational factors are all those factors related to the time and place of observation which do not require the knowledge of a person. These factors could strongly affect consumer behavior (Beck, 1975). People may act and consume differently in different purchasing situations. Time influences a purchase situation. Attitudinal factors are related to an individual’s tendency toward a specific thing and it is also a personâ₠¬â„¢s propensity to be persistent and consistent.Attitude encompasses general knowledge and constitutes the cognitive, emotions, and actions. When an individual holds a positive attitude toward a target, he or she will hold the same attitude toward a similar target (Ajzen & Fishbein, 2005). According to the study of Kim and Chung (2011), health consciousness and appearance consciousness could affect consumer behavior. People who are at the stage of health and appearance consciousness do care about the desired stage of well-being and are willing to put in hard effort to maintain this.People with high health and appearance consciousness tend to spend more time searching for information on healthy living and they are likely to buy more vitamin supplements and other related health products. According to the Oxford English Dictionaries, a special diet means a special course of food to which people restrict themselves with either the purpose to lose weight or for medical reasons. It impli es a specific intake of vitamin supplements or nutrition for weight management and health purposes. Grocery shopper can be used to measure motivation regarding consumer perceptions, attitudes, and behaviors.The more involved grocery shoppers go shopping by themselves and are more likely to employ purchase strategies that will enhance their purchase intention (Smith & Carsky, 1996). A meal planner is also the same, according to Moore and Lehmann (1980), who found that an individual who is a meal planner or who prepares food seems to be more involved in purchase intention. Hence, they will be concerned about their food and nutrition and if they think they may lack benefits from their meals, they will be more likely to purchase vitamin supplements. . 1. 3 Motivational factors and product class involvement factors Consumer motivation is described as the influences that lead a consumer’s behavior toward a goal (Wang, 2001). Motivational factors are identified as a set of specific factors that influence motivation to individual needs. According to Drichoutis, Lazaridis, and Nayga Jr, (2007), this study defines price, nutrition, ease of intake, brand, and advertisement as variables in a measurement of product involvement, referred to by Moorthy (1997), which in this case is vitamin supplements.In addition, Rose (1994), and Thayer (1997) both concluded that these factors are important in consumer purchase intention. Price has a psychological impact that is used to influence consumer purchasing power. Nutrition can be defined as food or nourishment that is needed to keep growing, healthy, and to support life. Ease of intake has an emphasis on the convenience and difficulties of taking vitamin supplements. Brand enables a consumer to easily identify products of a particular company and decide to purchase them.Advertisement reflects an increasing trend in which people are concerned about their health. 2. 1. 4 Purchase Intention Purchase intention is a measurement of the possibility that a consumer will purchase a product and if the purchase intention is high, there is more chance that the consumer is willing to purchase a product. Purchase intention indicates consumers will follow their experience, preference, and motivation to collect information then evaluate their choices and choose alternatives so they can make a decision to purchase a product (Schiffman and Kanuk, 2000).Purchase intention also leads consumers to not just purchase a product once but to repeatedly purchase or repurchase a product and to recommend it to others. Customers repurchase intention depends on the value obtained in their previous transactions (Wathne, 2001; Kaynak, 2003; Bolton, 2000). So purchase intention is based on that value with a relationship with expected future benefits. Recommendation in purchase intention is consumers who are willing to recommend others to purchase the same products that they bought (Olaru, Purchase, & Peterson, 2008).CHAPTER 3 FRAMEWOR K AND METHODOLOGY 3. 1 Theoretical Framework 1. Figure 3. 1 – Drichoutis, A. C. , Lazaridis, P. , & Nayga Jr, R. M. (2007). An assessment of product class involvement in food-purchasing behavior. This study aims to use the following framework to access the factors affecting the importance of different aspects such as price, taste, nutrition, ease of intake, and brand name of products (which in this study is food). The overall involvement with food, based on attribute importance, is affected by attitudinal factors and Socio-economic.In this framework, it provides different profiles of consumers who are not involved or more involved with food based on specific aspects. 2. Figure 3. 2 – Kim, H. Y. , & Chung, J. E. (2011). Consumer purchase intention for organic personal care products. The proposal of this framework attempts to study the effects of consumer values and past experience on consumer purchase intention of organic products and to consider the effect of perceived behavioral control on the attitude intention relationship by using the theory of planned behavior. . 2 Conceptual Framework Individual Characteristics * Age * Gender * Education * Work position * Income * Household Size * Time Spent on Grocery Shopping Figure 3. 3 – Motivational factors on purchase intention of vitamin supplements Purchase Intention * Purchase * Repurchase * Recommend others to purchase Motivational Factors * Price * Nutrition * Ease of Intake * Brand * Advertisement (trend) Situational & Attitudinal Factors * Health Consciousness * Appearance Consciousness * Special Diet Status * Grocery Shopper Meal Planner After clearly understand two theoretical frameworks, the conceptual framework in this research aims to study motivational factors on purchase intention of vitamin supplements regarding office workers in the Silom area. First of all, it is necessary to study individual characteristics of office workers and how these affect purchases of vitamin supplement s. Second, the study aims to identify situational and attitudinal factors that effect on consumer motivation leading to purchase of vitamin supplements.Third, the study aims to consider motivational factors of office workers and their effect on purchase intention of vitamin supplements. 3. 2. 1 Individual Characteristics The demographic factors are included in the individual characteristics category. Gender and age are factors that affect consumer behavior. Moreover, this study used education, working position, income, and household size as factors to further evaluate consumer characteristics to indicate how this effects their motivation and purchase intention of vitamin supplements.This research suggests these factors are crucial to profile consumers that intend to purchase vitamin supplements. 3. 2. 2 Situational & Attitudinal Factors This research defines health consciousness, appearance consciousness, special diet status, grocery shopper, and meal planner under situational and a ttitudinal factors. People who are concerned about their desired state of well-being or require a special course of nutrition are likely to make an effort to maintain a healthy life, and are interested in caring about their appearance, by purchasing vitamin supplements.People who go shopping and prepare meals themselves are more likely to purchase vitamin supplements because these situational and attitudinal factors can influence and motivate an individual’s perception about nutritional values. 3. 2. 3 Motivational Factors Motivational factors are identified as factors that influence motivation of office workers to purchase vitamin supplements. The perceived importance of price, nutrition, ease of intake, brand, and advertisement are included in the model in which these factors are defined to effect consumer perception of the benefits of vitamin supplements and influence their purchase intention.The researcher would like to determine if these factors create a positive or a ne gative relationship toward their purchase intention. 3. 2. 4 Purchase Intention This research defines purchase, repurchase, and recommending others to purchase under the purchase intention category. People are motivated to take action based on their behavior, attitude, and perception so they intend to purchase vitamin supplements for health benefits. They may intend to repurchase in the future based on their previous expectation in products and they may also recommend others to purchase vitamin supplements. . 3 Hypothesis H1o: There is no relationship between situational & attitudinal factors and motivational factors for vitamin supplement consumption H1a: There is a relationship between situational & attitudinal factors and motivational factors for vitamin supplement consumption H2o: There is no relationship between motivational factors and purchase intention of vitamin supplements H2a: There is a relationship between motivational factors and purchase intention of vitamin supplemen ts 3. Operationalization of Variables Variables| Concept of Variable| Operational Component| Measurement Scale| Situational & Attitudinal Factors| – Situational factors are related to the time and place of observation that do not require the knowledge of a person and situational factors could strongly affect consumer behavior (Beck, 1975). – Attitudinal Factors are related to an individual’s tendency toward a specific thing and it is also a person’s propensity to be persistent and consistent (Ajzen & Fishbein, 2005). – Concerned about health and diet all the time- On a special diet due to a health problem – Worried about physical shape and appearance- Do most of the grocery shopping- Always plan all family meals| Interval ScaleQ1 – Q5| Motivational Factors| Motivational factors are identified as a set of specific factors that influence motivation to individual needs (Wang, 2001). – Pay attention to price- Pay attention to nutri tional value – Pay attention to convenience and ease of intake- Pay attention to the brand- Pay attention to popularity, advertisements and social trends| Interval ScaleQ6 – Q10| Purchase Intention| – Purchase intention indicates consumers will follow their preference, experience, and motivation to collect information then evaluate their choices and choose alternatives so they can make a decision to purchase a product (Schiffman and Kanuk, 2000). – Intend to purchase vitamin supplements- Recommend others to purchase- Intend to repeat purchasing| Interval ScaleQ11 – Q13| Individual Characteristics (Personal Information)| Individual characteristics can be classified is many ways such as age, gender, educational level, income and personal appearance. It refers to a set of personal traits of an individual (Schiffman and Kanuk, 2000). | – Gender- Age- Education level – Work position- Household size- Income- Time spent grocery shopping| Ord inal and NominalQ14 – Q20| 3. 5 Statistical Treatment of DataThe research used a quantitative research method to prove the findings. Quantitative research is used to measure how many people feel, think or act in a particular way using surveys or questionnaires. Quantitative research also provides numerical data or can convert data into numbers for a statistical review. The research used a questionnaire for collecting data because it is the most proper way based on the number of questions to be answered and to get reliable data and information from the target population. 3. 5. 1 Respondents Sampling Procedure 1. Target PopulationThe target population was office workers in the Silom area, which we considered to be the suitable location in the business area because this area is very famous, crowded, and at the center of the business area. 2. Sample size and unit The data were collected from 384 sampling units as this is the minimum sample sizes required from the population of of fice workers located in the Silom area. The population of office workers from this area is numerous because Silom is the center of the business area and many people from different areas work there. 3. Sampling ProcedureThe sampling method in this study is non-probability sampling because it is the most appropriate sampling method for this research as the target population are selected at random. Thus the research used the following type of non-probability samples technique in order to get questionnaire completed – Judgmental or Purposive sampling – This sampling is based on the assumption that the researcher can select elements which represent a typical sample from the appropriate target population: office workers in the Silom area. 3. 5. 2 Research Instrument and Questionnaire DesignThe researcher used a self-administered questionnaire which is a tool that helps the respondents to complete the questionnaire. The questionnaire design was based on the conceptual framewo rk and was divided into four parts as follows – Part 1 (Situational & Attitudinal Factors) – this part of the questionnaire is about understanding the situational and attitudinal factors regarding office workers and vitamin supplements. Part 2 (Motivational Factors) – this part of the questionnaire is about understanding the motivational factors of office workers toward vitamin supplements.Part 3 (Purchase Intention) – the researcher wanted to understand office workers purchase intention of vitamin supplements. The researcher would also like to know if they think vitamin supplements are very important in today’s business world. Part 4 (Individual Characteristics) – this part consisted of questions that acquired individual data of the respondent: it helped the researcher to understand what a characteristic profile of office workers are and their attitudes toward vitamin supplements. Questionnaire Scale A 5-point Likert Scale was used in the q uestionnaire. = Strongly Agree 4 = Agree 3 =Neutral 2=Disagree 1=Strongly Disagree 3. 5. 3 Collection of Data The researcher can collect 384 sets of questionnaires from respondents who are office workers in the Silom area. The questionnaire was carried out only during business hours. The researcher spent two weeks collecting questionnaire and the researcher had two assistants to help distribute questionnaires for obtaining data. The researcher collected all questionnaires and analyzed the data using the software package Statistical Package for Social Science (SPSS). 3. 6 Reliability TestReliability Analysis of Research Instrument To test variables in the questionnaire using Cronbach’s Alpha Coefficient scale and if the alpha test result from the calculation is above . 6 or equal, it means that all questions in the questionnaire are reliable and consistent and can be applied as research instruments in this study. Situational and Attitudinal Factors Reliability Statistics| Cron bach's Alpha| No. of Items| .800| 5| Motivational Factors Reliability Statistics| Cronbach's Alpha| No. of Items| .727| 5| Purchase Intention Reliability Statistics| Cronbach's Alpha| No. f Items| .907| 3| Overall Reliability Statistics| Cronbach's Alpha| No. of Items| .895| 13| Table 3. 6: The Summary of Reliability Test Analysis Variables| Alpha test| Situational and Attitudinal Factors| . 800| Motivational Factors| . 727| Purchase Intention| . 907| Overall| . 895| The reliability test results of research instrument according to Table 4. 8 indicate that all variables in the questionnaire are greater than . 6. Therefore, all questions are reliable and consistent and can be applied as research instruments in this study. CHAPTER 4 DATA ANALYSIS AND RESULTThe researcher used Statistical Package for Social Science (SPSS) to analyze the data using the following analyses – Frequency Analysis – To point out the individual characteristics of business people or office workers Descriptive Analysis – To test attitude, motivation, and intention of office workers and point what is the factor that they believe is the most important for them Correlation – To study the relationship or correlation between variables 4. 1 Frequency Analysis Table 4. 1. 1: The Analysis of Gender Levels using Frequency and Percentage Gender| Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Male| 122| 31. 8| 31. 8| 31. 8| | Female| 262| 68. 2| 68. 2| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 1, indicates that 68. 2% (262) of the respondents were female and 31. 8% (122) were male. Table 4. 1. 2: The Analysis of Age Levels using Frequency and Percentage Age| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 20 – 30 years old| 153| 39. 8| 39. 8| 39. 8| | 31 – 40 years old| 121| 31. 5| 31. 5| 71. 4| | 41 – 50 years old| 78| 20. 3| 20. 3| 91. 7| | 51 – 60 years old| 32| 8. | 8. 3| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 2, indicates that the highest percentages of respondents 39. 8% (153) were 20 to 30. 31. 5% (121) were 31 to 40, 20. 3% (78) were 41 to 50, and 8. 3% (32) were 51 to 60. Table 4. 1. 3: The Analysis of Educational Levels using Frequency and Percentage Educational levels| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Bachelor’s degree or lower| 212| 55. 2| 55. 2| 55. 2| | Master’s degree or higher| 172| 44. 8| 44. 8| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 3, indicates that 55. % (212) of respondents held a bachelor’s degree or lower and 44. 8% (172) held a master’s degree or higher. Table 4. 1. 4: The Analysis of Work Position Levels using Frequency and Percentage Work position| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Manager or lower| 214| 55. 7| 55. 7| 55. 7| | Senior manager| 131| 34. 1| 34. 1| 89. 8| | Executive manager| 39| 10. 2| 10. 2| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 4, indicates that the highest percentages of respondents worked as a manager or a lower position: 55. 7% (214), 34. % (131) were senior managers, and 10. 2% (39) were executive managers. Table 4. 1. 5: The Analysis of Household Size Levels using Frequency and Percentage Number of family members(household size)| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 3 or less| 104| 27. 1| 27. 1| 27. 1| | more than 3| 280| 72. 9| 72. 9| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 5, indicates that most households contained more than 3 people 72. 9% (280), and 27. 1% (104) contained 3 people or less. Table 4. 1. 6: The Analysis of Income Levels using Frequency and Percentage Income per month| Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Up to 30,000 baht| 217| 56. 5| 56. 5| 56. 5| | Greater than 30,000 baht| 167| 43. 5| 43. 5| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 6, indicates that the highest percentages 56. 5% (217) earned up to 30,000 baht while 43. 5% (167) earned greater than 30,000 baht. Table 4. 1. 7: The Analysis of Time Spent Shopping Levels usuing Frequency and Percentage Total amount of time spent shopping per week| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 2 hours or less| 171| 44. 5| 44. 5| 44. 5| more than 2 hours| 213| 55. 5| 55. 5| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 7, indicates that most respondents 55. 5% (213) spent more than 2 hours shopping, and 44. 5% (171) spent 2 hours or less. 4. 2 Descriptive Analysis Table 4. 2. 1: The Analysis of Situational and Attitudinal Factors using Average Mean and Standard Deviation Descriptive Statistics| | N| Mean| Std. Deviation| I am concerned about my health and diet all the time | 384| 3. 85| . 911| I am on a special diet due to a health problem| 384| 2. 96| 1. 207| I often worry about my physical shape and appearance| 384| 2. 8| 1. 269| I do most of the grocery shopping myself| 384| 3. 65| . 985| I always p lan all family meals| 384| 3. 55| . 979| Valid N (listwise)| 384| | | As indicated in table 4. 2. 1, the researcher found that the highest average of situational and attitudinal factors is 3. 85: those concerned about health (health consciousness) and the lowest average is 2. 96: those on a special diet. The highest standard deviation is 1. 269: those who worry about physical shape and appearance (appearance consciousness) and the lowest standard deviation is 0. 911: those concerned about health (health consciousness).Table 4. 2. 2: The Analysis of Motivational Factors using Average Mean and Standard Deviation Descriptive Statistics| | N| Mean| Std. Deviation| I often pay attention to price when I go shopping| 384| 3. 67| . 989| I often pay attention to nutritional value when I do grocery shopping| 384| 3. 75| . 822| I often pay attention to convenience and ease of intake of medicine and vitamins| 384| 3. 63| . 858| I pay attention to the brands of vitamins and supplementary food| 3 84| 3. 42| . 902| I pay attention to popularity, advertisements, and social trends of vitamin consumption| 384| 3. 0| . 958| Valid N (listwise)| 384| | | As indicated in table 4. 2. 2, the researcher found that the highest average of motivational factor is 3. 75: those who pay attention to nutritional value and the lowest average is 3. 20: those who pay attention to the popularity, advertisements, and social trends. The highest standard deviation is 0. 989: those who pay attention to price. The lowest standard deviation is 0. 822: those who pay attention to nutrition value. Table 4. 2. 3: The Analysis of Purchase Intention using Average Mean and Standard Deviation Descriptive Statistics| N| Mean| Std. Deviation| I intent to purchase vitamin supplements| 384| 3. 14| 1. 145| I want to recommend others to purchase vitamin supplements| 384| 3. 28| . 936| I intend to repurchase vitamins and supplements continuously| 384| 3. 09| 1. 156| Valid N (listwise)| 384| | | As indicated in table 4 . 2. 3, the researcher found that the highest average of purchase intention is 3. 28: those who recommend others to purchase vitamin supplements, and the lowest average is 3. 09: those who intend to repurchase vitamin supplements. The highest standard deviation is 1. 56: those who intend to repurchase vitamin supplements and the lowest standard deviation is 0. 936: those who recommend others to purchase vitamin supplements. 4. 3 Inferential Analysis Table 4. 3. 1: The Analysis of the Relationship between Situational & Attitudinal Factors and Motivation using the Person Correlation (Bivariate) Correlations| | MeanSAF| MeanMF| MeanSAF| Pearson Correlation| 1| . 638**| | Sig. (2-tailed)| | . 000| | N| 384| 384| MeanMF| Pearson Correlation| . 638**| 1| | Sig. (2-tailed)| . 000| | | N| 384| 384| **. Correlation is significant at the 0. 1 level (2-tailed). | According to Table 4. 3. 1, the results from the inferential analysis using the Pearson correlation show that the significant is equ al . 000 which is less than . 01 (. 000

Indian Rupee Essay

â€Å"INR† redirects here. For other uses, see INR (disambiguation). For the Malayalam film, see Indian Rupee (film). Indian rupee â‚ ¹| à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¤ ¾ (Hindi)| | ISO 4217 code| INR| Central bank| Reserve Bank of India| Website | www.rbi.org.in| Official user(s)| India| Unofficial user(s)| Bhutan (alongside theBhutanese ngultrum) Nepal (alongside theNepalese rupee)| Inflation| 5.96%, March 2013| Source | Economic Adviser| Method | WPI| Pegged by| Bhutanese ngultrum (at par) Nepalese rupee (1 INR = 1.6 NPR)| Subunit| | 1/100 | Paisa| Symbol| â‚ ¹| Paisa| p| Formerly used symbols and Coins | â‚ ¨, Rs, à ² °Ã  ³â€š, à § ³, à « ±, à ° °Ã  ±â€š, à ¯ ¹, à ¤ °Ã  ¥  .| Nickname| Taka(à § ³), Rupayya, Rupai, Rupees, Rupay, Rupayee| Coins| 50 paise, â‚ ¹1, â‚ ¹2, â‚ ¹5, â‚ ¹10| Banknotes| â‚ ¹5, â‚ ¹10, â‚ ¹20, â‚ ¹50, â‚ ¹100, â‚ ¹500, â‚ ¹1000| Printer| Reserve Bank of India| Website | www.rbi.org.in| Mint| India Government Mint| Website | www.spmcil.com| The Indian rupee (sign: â‚ ¹; code: INR) is the official currency of the Republic of India. The issuance of the currency is controlled by the Reserve Bank of India.[1] The modern rupee is subdivided into 100 paise (singular paisa), though as of 2011 only 50-paise coins are legal tender.[2][3] Banknotes in circulation come in denominations of â‚ ¹5, â‚ ¹10, â‚ ¹20, â‚ ¹50, â‚ ¹100, â‚ ¹500 and â‚ ¹1000. Rupee coins are available in denominations of â‚ ¹1, â‚ ¹2, â‚ ¹5, â‚ ¹10, â‚ ¹100 and â‚ ¹1000; of these, the â‚ ¹100 and â‚ ¹1000 coins are  for commemorative purposes only; the only other rupee coin has a nominal value of 50 paise, since lower denominations have been officially withdrawn. The Indian rupee symbol ‘â‚ ¹Ã¢â‚¬â„¢ (officially adopted in 2010) is derived from the Devanagari consonant â€Å"à ¤ °Ã¢â‚¬  (Ra) and the Latin letter â€Å"R†. The first series of coins with the rupee symbol was launched on 8 Ju ly 2011. The Reserve Bank manages currency in India and derives its role in currency management on the basis of the Reserve Bank of India Act, 1934. Recently RBI launched a website Paisa-Bolta-Hai to raise awareness of counterfeit currency among users of the INR. Contents [hide] * 1 Etymology * 2 Design * 3 Numeral system * 4 History * 4.1 Indias * 4.2 Straits Settlements * 4.3 International use * 5 Coins * 5.1 East India Company, 1835 * 5.2 Regal issues, 1862–1947 * 5.3 Independent predecimal issues, 1950–1957 * 5.4 Independent decimal issues, 1957– * 5.5 Special coins * 6 Banknotes * 6.1 British India * 6.2 Independent issues since 1949 * 6.3 Current banknotes * 7 Languages * 8 Minting * 9 Security features * 10 Convertibility * 10.1 Chronology * 11 Exchange rates * 11.1 Historic exchange rates * 11.2 Banknotes and coins in circulation * 11.3 Current exchange rates * 12 See also * 13 References * 14 External links ————————————————- Etymology[edit source | editbeta] The word â€Å"rupee† was derived from the Sanskrit word raupyak, meaning â€Å"silver†. This is similar to the British Pound-Sterling, in which the term ‘sterling’ means ‘silver’. 1. à ª °Ã  «â€šÃ  ª ªÃ  ª ¿Ã  ª ¯Ã  «â€¹ (rupiyo) in Gujarati 2. à ¦Å¸Ã  ¦â€¢Ã  ¦ ¾ (tà ´ka) in Assamese 3. à ¦Å¸Ã  ¦ ¾Ã  ¦â€¢Ã  ¦ ¾ (taka) in Bengali 4. à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¤ ¾ (rupayÄ ) in Hindi 5. Ø ±Ã™Ë†Ã™ ¾Ã›â€™ (pronounced ropyih) in Kashmiri 6. à ² °Ã  ³â€šÃ  ² ªÃ  ² ¾Ã  ² ¯Ã  ² ¿ (rÃ… «pÄ yi) in Kannada, Tulu and Konkani 7. à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¤ ¾ (rupayÄ ) in Konkani 8. à ´ °Ã  µâ€šÃ  ´ ª (rÃ… «pÄ ) in Malayalam 9. à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¤ ¾ (rupayÄ ) in Marathi 10. à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¿Ã  ¤ ¯Ã  ¤ ¾Ã  ¤ (rupiya) in Nepali 11. à ¬Å¸Ã  ¬â„¢Ã  ­ Ã  ¬â€¢Ã  ¬ ¾(tanka) in Oriya 12. à ¨ °Ã  © Ã  ¨ ªÃ  ¨Ë†Ã  ¨â€  (rupiÄ ) in Punjabi 13. à ¤ °Ã  ¥â€šÃ  ¤ ªÃ  ¥ Ã  ¤ ¯Ã  ¤â€¢Ã  ¤ ®Ã  ¥  (rÃ… «pyakam) in Sanskrit (Devnagari) 14. à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¿Ã  ¤ ¯Ã  ¥â€¹ (rupiyo) in Sindhi 15. à ® °Ã  ¯â€šÃ  ® ªÃ  ® ¾Ã  ® ¯Ã  ¯  (rÃ… «pÄ i) in Tamil 16. à ° °Ã  ±â€šÃ  ° ªÃ  ° ¾Ã  ° ¯Ã  ° ¿ (rÃ… «pÄ yi) in Telugu 17. Ø ±Ã™Ë†Ã™ ¾Ã›â€™ (rupay) in Urdu However, in the Assam, West Bengal, Tripura and Odisha the Indian rupee is officially known by names derived from the word à ¤Å¸Ã  ¤â„¢Ã  ¥ Ã  ¤â€¢ (á ¹ ­aá ¹â€¡kÄ ), which means â€Å"money†.[4] Thus, the rupee is called à ¦Å¸Ã  ¦â€¢Ã  ¦ ¾ (á ¹ ­Ãƒ ´kÄ ) in Assamese, à ¦Å¸Ã  ¦ ¾Ã  ¦â€¢Ã  ¦ ¾ (á ¹ ­Ã„ kÄ ) in Bengali and à ¬Å¸Ã  ¬â„¢Ã  ­ Ã  ¬â€¢Ã  ¬ ¾ (á ¹ ­aá ¹â€¡kÄ ) in Oriya. The amount (and the word â€Å"rupee†) is, accordingly, written on the front of Indian banknotes in English and Hindi, whilst on the back the name is listed, in English alphabetical order,[5] in 15 other Indian languages[6] ————————————————- Design[edit source | editbeta] The new sign (â‚ ¹) is a combination of the Devanagari letter â€Å"à ¤ °Ã¢â‚¬  (ra) and the Latin capital letter â€Å"R† without its vertical bar (similar to the R rotunda). The parallel lines at the top (with white space between them) are said to make an allusion to the tricolour Indian flag.[7] and also depict an equality sign that symbolises the nation’s desire to reduce economic disparity. It was designed at theNational Institute of Design ————————————————- Numeral system[edit source | editbeta] Main article: Indian numbering system The Indian numeral system is based on the decimal system, with two notable differences from Western systems using long and short scales. The system is ingrained in everyday monetary transactions in the Indian subcontinent. Indian semantic| International semantic| Indian comma placement| International comma placement| 1 lakh| 100 thousand| 1,00,000| 100,000| 10 lakhs| 1 million| 10,00,000| 1,000,000| 1 crore| 10 million| 1,00,00,000| 10,000,000| 10 crores| 100 million| 10,00,00,000| 100,000,000| 1 Arab| 1 billion| 1,00,00,00,000| 1,000,000,000| 10 Arabs| 10 billion| 10,00,00,00,000| 10,000,000,000| 1 kharab| 100 billion| 1,00,00,00,00,000| 100,000,000,000| 10 kharabs| 1 trillion| 10,00,00,00,00,000| 1,000,000,000,000| 1 padam(shankh)| 10 trillion| 1,00,00,00,00,00,000| 10,000,000,000,000| 10 padams(shankhs)| 100 trillion| 10,00,00,00,00,00,000| 100,000,000,000,000| * Note that in practice, use of Arab, kharab, padam is rare. In modern usage, 1 Arab would be 100 crores. For example, the amount â‚ ¹3,25,84,729.25 is read as â€Å"three crore, twenty-five lakh, eighty-four thousand, seven hundred twenty-nine rupees and twenty-five paise†. The use of millions (or billions, trillions, etc.) in the Indian subcontinent is very rare. ————————————————- History[edit source | editbeta] Main article: History of the rupee Indias[edit source | editbeta] Silver punch mark coin of the Maurya empire, known as Rupyarupa, 3rd century BCE. Historically, the rupee (derived from the Sanskrit word raupya), was a silver coin. This had severe consequences in the nineteenth century, when the strongest economies in the world were on the gold standard. The discovery of large quantities of silver in the United States and several European colonies resulted in a decline in the value of silver relative to gold, devaluing India’s standard currency. This event was known as â€Å"the fall of the rupee†. The history of the Indian rupee traces back to Ancient India in circa 6th century BC, ancient India was one of the earliest issuers of coins in the world,[8]along with the Chinese wen and Lydian staters. The Hindi word rÃ… «piya is derived form Sanskrit word rÃ… «pya, which means â€Å"wrought silver, a coin of silver†,[9] in origin an adjective meaning â€Å"shapely†, with a more specific meaning of â€Å"stamped, impressedà ¢â‚¬ , whence â€Å"coin†. It is derived from the noun rÃ… «pa â€Å"shape, likeness, image†. The word rÃ… «pa is being further identified as having sprung from the Dravidian â€Å". Arthashastra, written by Chanakya, prime minister to the first Maurya emperor Chandragupta Maurya(c. 340-290 BCE), mentions silver coins asrupyarupa, other types of coins including gold coins (Suvarnarupa), copper coins ( Tamararupa) and lead coins (Sisarupa) are also mentioned. Rupa means form or shape, example, Rupyarupa, Rupya – wrought silver, rupa – form.[10] During his five-year rule from 1540 to 1545, he set up a new civic and military administration, Afghan king Sher Shah Suri issued a coin of silver, weighing 178 grains, which was termed theRupiya.[9][11] The silver coin remained in use during the Mughal period, Maratha era as well as in British India.[12] Among the earliest issues of paper rupees include; the Bank of Hindustan (1770–1832), the General Bank of Bengal and Bihar (1773–75, established by Warren Hastings), and the Bengal Bank (1784–91). Rupiya issued by Sher Shah Suri, 1540–1545 CE India was unaffected by the imperial order-in-council of 1825, which attempted to introduce British sterling coinage to the British colonies. British India, at that time, was controlled by the British East  India Company. The silver rupee continued as the currency of India through the British Raj and beyond. In 1835, British India adopted a mono-metallic silver standard based on the rupee; this decision was influenced by a letter written by Lord Liverpool in 1805 extolling the virtues of mono-metallism. Following the Indian Mutiny in 1857, the British government took direct control of British India. Since 1851, gold sovereigns were produced en masse at the Royal Mint in Sydney, New South Wales. In an 1864 attempt to make the British gold sovereign the â€Å"imperial coin†, the treasuries in Bombay andCalcutta were instructed to receive gold sovereigns; however, these gold sovereigns never left the vaults. As the British government gave up hope of replacing the rupee in India with the pound sterling, it realized for the same reason it could not replace the silver dollar in the Straits Settlements with the Indian rupee (as the British East India Company had desired). Since the silver crisis of 1873, a number of nations adopted the gold standard; however, India remained on the silver standard until it was replaced by a basket of commodities and currencies in the late 20th century.[citation needed] The Indian rupee replaced the Danish Indian rupee in 1845, the French Indian rupee in 1954 and the Portuguese Indian escudo in 1961. Following the independence of British India in 1947 and theaccession of the princely states to the new Union, the Indian rupee replaced all the currencies of the previously autonomous states (although the Hyderabadi rupee was not demonetised until 1959).[13] Some of the states had issued rupees equal to those issued by the British (such as the Travancore rupee). Other currencies (including the Hyderabadi rupee and the Kutch kori) had different values. One-rupee banknote Obverse of a one-rupee note issued by the Government of India. The values of the subdivisions of the rupee during British rule (and in the first decade of independence) were: * 1 rupee = 16 anna (later 100 naye paise) * 1 artharupee = 8 anna, or 1/2 rupee (later 50 naye paise) * 1 pavala = 4 anna, or 1/4 rupee (later 25 naye paise) * 1 beda = 2 anna, or 1/8 rupee (later equivalent to 12.5 naye paise) * 1 anna = 1/16 rupee (later equivalent to 6.25 naye paise) * 1 paraka = 1/2 anna (later equivalent to 3.125 naye paise) * 1 kani (pice) = 1/4 anna (later equivalent to 1.5625 naye paise) * 1 damidi (pie) = 1/12 anna (later equivalent to 0.520833 naye paise) In 1957, the rupee was decimalised and divided into 100 naye paise (Hindi for â€Å"new paise†); in 1964, the initial â€Å"naye† was dropped. Many still refer to 25, 50 and 75 paise as 4, 8 and 12 annas respectively, similar to the usage of â€Å"two bits† in American English for a quarter-dollar. Straits Settlements[edit source | editbeta] The Straits Settlements were originally an outlier of the British East India Company. The Spanish dollar had already taken hold in the Settlements by the time the British arrived during the 19th century; however, the East India Company tried to replace it with the rupee. This attempt was resisted by the locals; by 1867 (when the British government took over direct control of the Straits Settlements from the East India Company), attempts to introduce the rupee were finally abandoned. International use[edit source | editbeta] See also: Pakistani rupee With the Partition the Pakistani rupee came into existence, initially using Indian coins and Indian currency notes simply overstamped with â€Å"Pakistan†. Previously the Indian rupee was an official currency of other countries, including Aden, Oman, Dubai, Kuwait, Bahrain, Qatar, the Trucial States, Kenya, Tanganyika, Uganda, the Seychelles and Mauritius. The Indian government introduced the Gulf rupee – also known as the Persian Gulf rupee (XPGR) – as a replacement for the Indian rupee for circulation outside the country with the Reserve Bank of India (Amendment) Act of 1 May 1959. The creation of a separate currency was an attempt to reduce the strain on India’s foreign reserves from gold smuggling. After India devalued the rupee on 6 June 1966, those countries still using it – Oman, Qatar, and the Trucial States (which became the United Arab Emirates in 1971) – replaced the Gulf rupee with their own currencies. Kuwait and Bahrain had already done so in 1961 and 1965, respectively. The Bhutanese ngultrum is pegged at par with the Indian rupee; both currencies are accepted in Bhutan. The Nepalese rupee is pegged at â‚ ¹0.625; the Indian rupee is accepted in  Nepal, except â‚ ¹500 and â‚ ¹1000 banknotes, which are not legal tender in Nepal. Sri Lanka’s rupee is not currently related to that of India; it is pegged to the US dollar.[14] ————————————————- Coins[edit source | editbeta] Main article: Modern Indian coins East India Company, 1835[edit source | editbeta] The three Presidencies established by the British East India Company (Bengal, Bombay and Madras) each issued their own coinages until 1835. All three issued rupees and fractions thereof down to 1⠁„8- and 1⠁„16-rupee in silver. Madras also issued two-rupee coins. Copper denominations were more varied. Bengal issued one-pie, 1⠁„2-, one- and two-paise coins. Bombay issued 1-pie, 1⠁„4-, 1⠁„2-, 1-, 11⠁„2-, 2- and 4-paise coins. In Madras there were copper coins for two and four pies and one, two and four paisa, with the first two denominated as 1⠁„2 and one dub (or 1⠁„96 and 1⠁„48) rupee. Madras also issued the Madras fanam until 1815. All three Presidencies issued gold mohurs and fractions of mohurs including 1⠁„16, 1⠁„2, 1⠁„4 in Bengal, 1⠁„15 (a gold rupee) and 1⠁„3 (pancia) in Bombay and 1⠁„4, 1⠁„3 and 1⠁„2 in Madras. In 1835, a single coinage for the EIC was introduced. It consisted of copper 1⠁„ 12, 1⠁„4 and 1⠁„2 anna, silver 1⠁„4, 1⠁„3 and 1 rupee and gold 1 and 2 mohurs. In 1841, silver 2 annas were added, followed by copper 1⠁„2 pice in 1853. The coinage of the EIC continued to be issued until 1862, even after the Company had been taken over by the Crown. Regal issues, 1862–1947[edit source | editbeta] Regal issue minted during the reign ofKing/Emperor George V. In 1862, coins were introduced (known as â€Å"regal issues†) which bore the portrait of Queen Victoria and the designation â€Å"India†. Their denominations were1⠁„12 anna, 1⠁„2 pice, 1⠁„4 and 1⠁„2 anna (all in copper), 2 annas, 1⠁„4, 1⠁„2 and one rupee (silver), and five and ten rupees and one mohur (gold). The gold denominations ceased production in 1891, and no 1⠁„2-anna coins were issued after 1877. In 1906, bronze replaced copper for the lowest three denominations; in 1907, a cupro-nickel one-anna coin was introduced. In 1918–1919 cupro-nickel two-, four- and eight-annas were  introduced, although the four- and eight-annas coins were only issued until 1921 and did not replace their silver equivalents. In 1918, the Bombay mint also struck gold sovereigns and 15-rupee coins identical in size to the sovereigns as an emergency measure during to the First World War. In the early 1940s, several changes were implemented. The 1⠁„12 anna and 1⠁„2 pice ceased production, the 1⠁„4 anna was changed to a bronze, holed coin, cupro-nickel and nickel-brass 1⠁„2-anna coins were introduced, nickel-brass was used to produce some one- and two-annas coins, and the silver composition was reduced from 91.7 to 50 percent. The last of the regal issues were cupro-nickel 1⠁„4-, 1⠁„2- and one-rupee pieces minted in 1946 and 1947, bearing the image of George VI, King and Emperor on the obverse and an Indian tiger on the reverse.. Independent predecimal issues, 1950–1957[edit source | editbeta] Indian one pice, minted in 1950 India’s first coins after independence were issued in 1950 in 1 pice, 1⠁„2, one and two annas, 1⠁„4, 1⠁„2 and one-rupee denominations. The sizes and composition were the same as the final regal issues, except for the one-pice (which was bronze, but not holed). Independent decimal issues, 1957–[edit source | editbeta] In 1964, India introduced aluminium coins for denominations up to 20p. The first decimal-coin issues in India consisted of 1, 2, 5, 10, 25 and 50 naye paise, and 1 rupee. The 1 naya paisa was bronze; the 2, 5 & 10 naye paise were cupro-nickel, and the 25 naye paise (nicknamed chavanni; 25 naye paise equals 4 annas), 50 naye paise (also called athanni; 50 naye paise equaled 8 old annas) and 1-rupee coins were nickel. In 1964, the word naya(e) was removed from all coins. Between 1964 and 1967, aluminum one-, two-, three-, five- and ten-paise coins were introduced. In 1968 nickel-brass 20-paise coins were introduced, and replaced by aluminum coins in 1982. Between 1972 and 1975, cupro-nickel replaced nickel in the 25- and 50-paise and the 1-rupee coins; in 1982, cupro-nickel two-rupee coins were introduced. In 1988 stainless steel 10-, 25- and 50-paise coins were introduced, followed by 1- and 5-rupee coins in 1992. Five-rupee coins, made frombrass, are being minted by the Reserve Bank of India (RBI). Between 2005  and 2008 new, lighter fifty-paise, one-, two- and five-rupee coins were introduced, made from ferritic stainless steel. The move was prompted by the melting-down of older coins, whose face value was less than their scrap value. The demonetization of the 25-(chavanni)paise coin and all paise coins below it took place, and a new series of coins (50 paise – nicknamed athanni – one, two, five and ten rupees, with the new rupee symbol) were put into circulation in 2011. Coins commonly in circulation are one, two, five and ten rupees.[15][16] Although it is still legal tender, the 50-paise (athanni) coin is rarely seen in circulation.[17] Circulating Coins [15][18]| Value| Technical parameters| Description| Year of| | Diameter| Mass| Composition| Shape| Obverse| Reverse| First minting| Last minting| 50 paise| 19 mm| 3.79 g| Ferritic stainless steel| Circular| Emblem of India| Value, the word â€Å"PAISE† in English and Hindi, floral motif and year of minting| 2011| | 50 paise| 22 mm| 3.79 g| Ferritic stainless steel| Circular| Emblem of India| Value, hand in a fist| 2008| | â‚ ¹1| 25 mm| 4.85 g| Ferritic stainless steel| Circular| Emblem of India, value| Value, two stalks of wheat| 1992| | â‚ ¹1| 25 mm| 4.85 g| Ferritic stainless steel| Circular| Emblem of India| Value, hand showing thumb (an expression in the Bharata Natyam Dance)| 2007| | â‚ ¹1| 22 mm| 3.79 g| Ferritic stainless steel| Circular| Emblem of India| Value, new rupee sign, floral motif and year of minting| 2011| | â‚ ¹2| 26 mm| 6 g| Cupro-Nickel| Eleven Sided| Emblem of India, Value| National integration| 1982| | â‚ ¹2| 27 mm| 5.62 g| Ferritic stainless steel| Circular| Emblem of India, year of minting| Value, hand showing two fingers (Hasta Mudra – hand gesture from the dance Bharata Natyam)| 2007| | â‚ ¹2| 25 mm| 4.85 g| Ferritic stainless steel| Circular| Emblem of India| Value, new rupee sign, floral motif and year of minting| 2011| | â‚ ¹5| 23 mm| 9 g| Cupro-Nickel| Circular| Emblem of India| Value| 1992| | â‚ ¹5| 23 mm| 6 g| Ferritic stainless steel| Circular| Emblem of India| Value, wavy lines| 2007| | â‚ ¹5| 23 mm| 6 g| Brass| Circular| Emblem of India| Value, wavy lines| 2009| | â‚ ¹5| 23 mm| 6 g| Nickel- Brass| Circular| Emblem of India| Value, new rupee sign, floral motif and year of minting| 2011| | â‚ ¹10|  27 mm| 5.62 g| Bimetallic| Circular| Emblem of India with value| Value, wavy lines| 2006| | â‚ ¹10| 27 mm| 5.62 g| Bimetallic| Circular| Emblem of India and year of minting| Value with outward radiating pattern, new rupee sign| 2011| | The coins are minted at the four locations of the India Government Mint. The â‚ ¹1, â‚ ¹2, and â‚ ¹ 5 coins have been minted since independence. Coins minted with the â€Å"hand picture† were minted from 2005 onwards. Special coins[edit source | editbeta] After independence, the Government of India mint, minted coins imprinted with Indian statesmen, historical and religious figures. In year 2010 for the first time ever â‚ ¹75, â‚ ¹150 and â‚ ¹1000 coins were minted in India to commemorate Reserve Bank of India’s Platinum jubilee, 150th birth anniversary of Rabindra Nath Tagore and 1000 years of Brihadeeswarar Temple, respectively. ————————————————- Banknotes[edit source | editbeta] The design of banknotes is approved by the central government, on the recommendation of the central board of the Reserve Bank of India.[1] Currency notes are printed at the Currency Note Press in Nashik, the Bank Note Press in Dewas, the Bharatiya Note Mudra Nigam (P) presses at Salboni and Mysore and at the Watermark Paper Manufacturing Mill in Hoshangabad. The current series of banknotes (which began in 1996) is known as the Mahatma Gandhi series. Banknotes are issued in the denominations of â‚ ¹5, â‚ ¹10, â‚ ¹20, â‚ ¹50, â‚ ¹100, â‚ ¹500 and â‚ ¹1000. The printing of â‚ ¹5 notes (which had stopped earlier) resumed in 2009. ATMs usually distribute â‚ ¹100, â‚ ¹500 and â‚ ¹1,000 notes. The zero rupee note is not an official government issue, but a symbol of protest; it is printed (and distributed) by an NGO in India. British India[edit source | editbeta] British Indian ten rupee note British Indian one rupee note In 1861, the government of India introduced its first paper money: â‚ ¹10 notes in 1864, â‚ ¹5 notes in 1872, â‚ ¹10,000 notes in 1899, â‚ ¹100 notes in 1900, 50-rupee notes in 1905, 500-rupee notes in 1907 and 1000-rupee notes in  1909. In 1917, 1- and 21⠁„2-rupee notes were introduced. The Reserve Bank of India began banknote production in 1938, issuing â‚ ¹2, â‚ ¹5, â‚ ¹10, â‚ ¹50, â‚ ¹100, â‚ ¹1,000 and â‚ ¹10,000 notes while the government continued issuing â‚ ¹1 notes. Independent issues since 1949[edit source | editbeta] After independence, new designs were introduced to replace the portrait of the king. The government continued issuing the â‚ ¹1note, while the Reserve Bank issued other denominations (including the â‚ ¹5,000 and â‚ ¹10,000 notes introduced in 1949). During the 1970s, â‚ ¹20 and â‚ ¹50 notes were introduced; denominations higher than â‚ ¹100 were demonetised in 1978. In 1987 the 500-rupee note was introduced, followed by the â‚ ¹1,000 note in 2000. â‚ ¹1 and â‚ ¹2 notes were discontinued in 1995. In September 2009, the Reserve Bank of India decided to introduce polymer banknotes on a trial basis. Initially, 100 crore (1 billion) pieces of polymer â‚ ¹10 notes will be introduced.[19] According to Reserve Bank officials, the polymer notes will have an average lifespan of five years (four times that of paper banknotes) and will be difficult to counterfeit; they will also be cleaner than paper notes. Current banknotes[edit source | editbeta] Main article: Mahatma Gandhi Series (banknotes) Mahatma Gandhi series â‚ ¹1000 banknote with the portrait of Mahatma Gandhi The Mahatma Gandhi series of banknotes are issued by the Reserve Bank of India as legal tender. The series is so named because the obverse of each note features a portrait of Mahatma Gandhi. Since its introduction in 1996, this series has replaced all issued banknotes. The RBI introduced the series in 1996 with â‚ ¹10 and â‚ ¹500 banknotes. At present, the RBI issues banknotes in denominations from â‚ ¹5 to â‚ ¹1,000. The printing of â‚ ¹5 notes (which had stopped earlier) resumed in 2009. As of January 2012, the new ‘â‚ ¹Ã¢â‚¬â„¢ sign has been incorporated into banknotes in denominations of â‚ ¹10, â‚ ¹20, â‚ ¹50, â‚ ¹100, â‚ ¹500 and â‚ ¹1,000.[20][21][22][23] ————————————————- Languages[edit source | editbeta] Each banknote has its amount written in 17 languages. On the obverse, the denomination is written in English and Hindi. On the reverse is a language  panel which displays the denomination of the note in 15 of the 22 official languages of India. The languages are displayed in alphabetical order. Languages included on the panel are Assamese, Bengali, Gujarati, Kannada, Kashmiri, Konkani, Malayalam, Marathi, Nepali, Oriya, Punjabi, Sanskrit,Tamil, Telugu and Urdu. Denominations in various languages| Language| â‚ ¹1| â‚ ¹2| â‚ ¹5| â‚ ¹10| â‚ ¹20| â‚ ¹50| â‚ ¹100| â‚ ¹500| â‚ ¹1000| English| One rupee| Two rupees| Five rupees| Ten rupees| Twenty rupees| Fifty rupees| Hundred rupees| Five hundred rupees| One thousand rupees| Assamese| à ¦ Ã  ¦â€¢ à ¦Å¸Ã  ¦â€¢Ã  ¦ ¾| à ¦ ¦Ã  § Ã  ¦â€¡ à ¦Å¸Ã  ¦â€¢Ã  ¦ ¾| à ¦ ªÃ  ¦ ¾Ã  ¦ Ã  ¦Å¡ à ¦Å¸Ã  ¦â€¢Ã  ¦ ¾| à ¦ ¦Ã  ¦ ¹ à ¦Å¸Ã  ¦â€¢Ã  ¦ ¾| à ¦ ¬Ã  ¦ ¿Ã  ¦â€º à ¦Å¸Ã  ¦â€¢Ã  ¦ ¾| à ¦ ªÃ  ¦Å¾Ã  § Ã  ¦Å¡Ã  ¦ ¾Ã  ¦ ¶ à ¦Å¸Ã  ¦â€¢Ã  ¦ ¾| à ¦ Ã  ¦ ¶ à ¦Å¸Ã  ¦â€¢Ã  ¦ ¾| à ¦ ªÃ  ¦ ¾Ã  ¦ Ã  ¦Å¡Ã  ¦ ¶ à ¦Å¸Ã  ¦â€¢Ã  ¦ ¾| à ¦ Ã  ¦â€¢ à ¦ ¹Ã  ¦ ¾Ã  ¦Å"à ¦ ¾Ã  § ° à ¦Å¸Ã  ¦â€¢Ã  ¦ ¾| Bengali| à ¦ Ã  ¦â€¢ à ¦Å¸Ã  ¦ ¾Ã  ¦â€¢Ã  ¦ ¾| à ¦ ¦Ã  § Ã  ¦â€¡ à ¦Å¸Ã  ¦ ¾Ã  ¦â€¢Ã  ¦ ¾| à ¦ ªÃ  ¦ ¾Ã  ¦ Ã  ¦Å¡ à ¦Å¸Ã  ¦ ¾Ã  ¦â€¢Ã  ¦ ¾| à ¦ ¦Ã  ¦ ¶ à ¦Å¸Ã  ¦ ¾Ã  ¦â€¢Ã  ¦ ¾| à ¦â€¢Ã  § Ã  ¦ ¡Ã  ¦ ¼Ã  ¦ ¿ à ¦Å¸Ã  ¦ ¾Ã  ¦â€¢Ã  ¦ ¾| à ¦ ªÃ  ¦Å¾Ã  § Ã  ¦Å¡Ã  ¦ ¾Ã  ¦ ¶ à ¦Å¸Ã  ¦ ¾Ã  ¦â€¢Ã  ¦ ¾| à ¦ ¶Ã  ¦ ¤ à ¦Å¸Ã  ¦ ¾Ã  ¦â€¢Ã  ¦ ¾| à ¦ ªÃ  ¦ ¾Ã  ¦ Ã  ¦Å¡Ã  ¦ ¶Ã  ¦ ¤ à ¦Å¸Ã  ¦ ¾Ã  ¦â€¢Ã  ¦ ¾| à ¦ Ã  ¦â€¢ à ¦ ¹Ã  ¦ ¾Ã  ¦Å"à ¦ ¾Ã  ¦ ° à ¦Å¸Ã  ¦ ¾Ã  ¦â€¢Ã  ¦ ¾| Gujarati| à ª Ã  ªâ€¢ à ª °Ã  «â€šÃ  ª ªÃ  ª ¿Ã  ª ¯Ã  «â€¹| à ª ¬Ã  «â€¡ à ª °Ã  «â€šÃ  ª ªÃ  ª ¿Ã  ª ¯Ã  ª ¾| à ª ªÃ  ª ¾Ã  ªâ€šÃ  ªÅ¡ à ª °Ã  «â€šÃ  ª ªÃ  ª ¿Ã  ª ¯Ã  ª ¾| à ª ¦Ã  ª ¸ à ª °Ã  «â€šÃ  ª ªÃ  ª ¿Ã  ª ¯Ã  ª ¾| à ª µÃ  «â‚¬Ã  ª ¸ à ª °Ã  «â€šÃ  ª ªÃ  ª ¿Ã  ª ¯Ã  ª ¾| à ª ªÃ  ªÅ¡Ã  ª ¾Ã  ª ¸ à ª °Ã  «â€šÃ  ª ªÃ  ª ¿Ã  ª ¯Ã  ª ¾| à ª ¸Ã  «â€¹ à ª °Ã  «â€šÃ  ª ªÃ  ª ¿Ã  ª ¯Ã  ª ¾| à ª ªÃ  ª ¾Ã  ªâ€šÃ  ªÅ¡ à ª ¸Ã  «â€¹ à ª °Ã  «â€šÃ  ª ªÃ  ª ¿Ã  ª ¯Ã  ª ¾| à ª Ã  ªâ€¢ à ª ¹Ã  ªÅ"à ª ¾Ã  ª ° à ª °Ã  «â€šÃ  ª ªÃ  ª ¿Ã  ª ¯Ã  ª ¾| Hindi| à ¤ Ã  ¤â€¢ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¤ ¾| à ¤ ¦Ã  ¥â€¹ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¥â€¡| à ¤ ªÃ  ¤ ¾Ã  ¤ Ã  ¤Å¡ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¥â€¡| à ¤ ¦Ã  ¤ ¸ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¥â€¡| à ¤ ¬Ã  ¥â‚¬Ã  ¤ ¸ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¥â€¡| à ¤ ªÃ  ¤Å¡ à ¤ ¾Ã  ¤ ¸ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¥â€¡| à ¤ Ã  ¤â€¢ à ¤ ¸Ã  ¥Å' à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¥â€¡| à ¤ ªÃ  ¤ ¾Ã  ¤â€šÃ  ¤Å¡ à ¤ ¸Ã  ¥Å' à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¥â€¡| à ¤ Ã  ¤â€¢ à ¤ ¹Ã  ¤Å"à ¤ ¼Ã  ¤ ¾Ã  ¤ ° à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¥â€¡| Nepali| à ¤ Ã  ¤â€¢ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¿Ã  ¤ ¯Ã  ¤ ¾Ã  ¤ | à ¤ ¦Ã  ¥ Ã  ¤Ë† à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¿Ã  ¤ ¯Ã  ¤ ¾Ã  ¤ | à ¤ ªÃ  ¤ ¾Ã  ¤ Ã  ¤Å¡ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¿Ã  ¤ ¯Ã  ¤ ¾Ã  ¤ | à ¤ ¦Ã  ¤ ¶ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¿Ã  ¤ ¯Ã  ¤ ¾Ã  ¤ | à ¤ ¬Ã  ¥â‚¬Ã  ¤ ¸ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¿Ã  ¤ ¯Ã  ¤ ¾Ã  ¤ | à ¤ ªÃ  ¤Å¡Ã  ¤ ¾Ã  ¤ ¸ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¿Ã  ¤ ¯Ã  ¤ ¾Ã  ¤ | à ¤ Ã  ¤â€¢ à ¤ ¸Ã  ¤ ¯ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¿Ã  ¤ ¯Ã  ¤ ¾Ã  ¤ | à ¤ ªÃ  ¤ ¾Ã  ¤ Ã  ¤Å¡ à ¤ ¸Ã  ¤ ¯ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¿Ã  ¤ ¯Ã  ¤ ¾Ã  ¤ | à ¤ Ã  ¤â€¢ à ¤ ¹Ã  ¤Å"à ¤ ¼Ã  ¤ ¾Ã  ¤ ° à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¿Ã  ¤ ¯Ã  ¤ ¾Ã  ¤ | Kannada| à ²â€™Ã  ²â€šÃ  ² ¦Ã  ³  à ² °Ã  ³ Ã  ² ªÃ  ² ¾Ã  ² ¯Ã  ² ¿| à ²Å½Ã  ² °Ã  ² ¡Ã  ³  à ² °Ã  ³â€ šÃ  ² ªÃ  ² ¾Ã  ² ¯Ã  ² ¿Ã  ²â€"à ² ³Ã  ³ | à ² Ã  ² ¦Ã  ³  à ² °Ã  ³â€šÃ  ² ªÃ  ² ¾Ã  ² ¯Ã  ² ¿Ã  ²â€"à ² ³Ã  ³ | à ² ¹Ã  ² ¤Ã  ³ Ã  ² ¤Ã  ³  à ² °Ã  ³â€šÃ  ² ªÃ  ² ¾Ã  ² ¯Ã  ² ¿Ã  ²â€"à ² ³Ã  ³ | à ²â€¡Ã  ² ªÃ  ³ Ã  ² ªÃ  ² ¤Ã  ³ Ã  ² ¤Ã  ³  à ² °Ã  ³â€šÃ  ² ªÃ  ² ¾Ã  ² ¯Ã  ² ¿Ã  ²â€"à ² ³Ã  ³ | à ² Ã  ² µÃ  ² ¤Ã  ³ Ã  ² ¤Ã  ³  à ² °Ã  ³â€šÃ  ² ªÃ  ² ¾Ã  ² ¯Ã  ² ¿Ã  ²â€"à ² ³Ã  ³ | à ² ¨Ã  ³â€šÃ  ² °Ã  ³  à ² °Ã  ³â€šÃ  ² ªÃ  ² ¾Ã  ² ¯Ã  ² ¿Ã  ²â€"à ² ³Ã  ³ | à ² Ã  ² ¨Ã  ³â€šÃ  ² °Ã  ³  à ² °Ã  ³â€šÃ  ² ªÃ  ² ¾Ã  ² ¯Ã  ² ¿Ã  ²â€"à ² ³Ã  ³ | à ²â€™Ã  ²â€šÃ  ² ¦Ã  ³  à ² ¸Ã  ² ¾Ã  ² µÃ  ² ¿Ã  ² ° à ² °Ã  ³â€šÃ  ² ªÃ  ² ¾Ã  ² ¯Ã  ² ¿Ã  ²â€"à ² ³Ã  ³ | Konkani| à ¤ Ã  ¤â€¢ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¤ ¾| à ¤ ¦Ã  ¥â€¹Ã  ¤ ¨ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¤ ¾| à ¤ ªÃ  ¤ ¾Ã  ¤â€šÃ  ¤Å¡ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¤ ¾| à ¤ §Ã  ¤ ¾ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¤ ¾| à ¤ µÃ  ¥â‚¬Ã  ¤ ¸ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¤ ¾| à ¤ ªÃ  ¤ ¨Ã  ¥ Ã  ¤ ¨Ã  ¤ ¾ à ¤ ¸ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¤ ¾| à ¤ ¶Ã  ¤â€šÃ  ¤ ­Ã  ¤ ° à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¤ ¾| à ¤ ªÃ  ¤ ¾Ã  ¤Å¡Ã  ¤ ¶Ã  ¥â€¡Ã  ¤â€š à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¤ ¾| à ¤ Ã  ¤â€¢ à ¤ ¹Ã  ¤Å"à ¤ ¼Ã  ¤ ¾Ã  ¤ ° à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¤ ¾| Malayalam| à ´â€™Ã  ´ °Ã  µ  à ´ °Ã  µâ€šÃ  ´ ª| à ´ °Ã  ´ £Ã  µ Ã  ´Å¸Ã  µ  à ´ °Ã  µâ€šÃ  ´ ª| à ´â€¦Ã  ´Å¾Ã  µ Ã  ´Å¡Ã  µ  à ´ °Ã  µâ€šÃ  ´ ª| à ´ ªÃ  ´ ¤Ã  µ Ã  ´ ¤Ã  µ  à ´ °Ã  µâ€šÃ  ´ ª| à ´â€¡Ã  ´ °Ã  µ Ã  ´ ªÃ  ´ ¤Ã  µ  à ´ °Ã  µâ€šÃ  ´ ª| à ´â€¦Ã  µ »Ã  ´ ªÃ  ´ ¤Ã  µ  à ´ °Ã  µâ€šÃ  ´ ª| à ´ ¨Ã  µâ€šÃ  ´ ±Ã  µ  à ´ °Ã  µâ€šÃ  ´ ª| à ´â€¦Ã  ´Å¾Ã  µ Ã  ´Å¾Ã  µâ€šÃ  ´ ±Ã  µ  à ´ °Ã  µâ€šÃ  ´ ª| à ´â€ Ã  ´ ¯Ã  ´ ¿Ã  ´ °Ã  ´â€š à ´ °Ã  µâ€šÃ  ´ ª| Marathi| à ¤ Ã  ¤â€¢ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¤ ¾| à ¤ ¦Ã  ¥â€¹Ã  ¤ ¨ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¥â€¡| à ¤ ªÃ  ¤ ¾Ã  ¤Å¡ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¥â€¡| à ¤ ¦Ã  ¤ ¹Ã  ¤ ¾ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¥â€¡| à ¤ µÃ  ¥â‚¬Ã  ¤ ¸ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¥â€¡| à ¤ ªÃ  ¤ ¨Ã  ¥ Ã  ¤ ¨Ã  ¤ ¾Ã  ¤ ¸ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¥â€¡| à ¤ ¶Ã  ¤â€šÃ  ¤ ­Ã  ¤ ° à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¥â€¡| à ¤ ªÃ  ¤ ¾Ã  ¤Å¡Ã  ¤ ¶Ã  ¥â€¡ à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¥â€¡| à ¤ Ã  ¤â€¢ à ¤ ¹Ã  ¤Å"à ¤ ¾Ã  ¤ ° à ¤ °Ã  ¥ Ã  ¤ ªÃ  ¤ ¯Ã  ¥â€¡| Sanskrit| à ¤ Ã  ¤â€¢Ã  ¤ °Ã  ¥â€šÃ  ¤ ªÃ  ¥ Ã  ¤ ¯Ã  ¤â€¢Ã  ¤ ®Ã  ¥ | à ¤ ¦Ã  ¥ Ã  ¤ µÃ  ¥â€¡ à ¤ °Ã  ¥â€šÃ  ¤ ªÃ  ¥ Ã  ¤ ¯Ã  ¤â€¢Ã  ¥â€¡| à ¤ ªÃ  ¤Å¾Ã  ¥ Ã  ¤Å¡Ã  ¤ °Ã  ¥â€šÃ  ¤ ªÃ  ¥ Ã  ¤ ¯Ã  ¤â€¢Ã  ¤ ¾Ã  ¤ £Ã  ¤ ¿| à ¤ ¦Ã  ¤ ¶Ã  ¤ °Ã  ¥â€šÃ  ¤ ªÃ  ¥ Ã  ¤ ¯Ã  ¤â€¢Ã  ¤ ¾Ã  ¤ £Ã  ¤ ¿| à ¤ µÃ  ¤ ¿Ã  ¤â€šÃ  ¤ ¶Ã  ¤ ¤Ã  ¥â‚¬ à ¤ °Ã  ¥â€šÃ  ¤ ªÃ  ¥ Ã  ¤ ¯Ã  ¤â€¢Ã  ¤ ¾Ã  ¤ £Ã  ¤ ¿| à ¤ ªÃ  ¤Å¾Ã  ¥ Ã  ¤Å¡Ã  ¤ ¾Ã  ¤ ¶Ã  ¤ ¤Ã  ¥  à ¤ °Ã  ¥â€šÃ  ¤ ªÃ  ¥ Ã  ¤ ¯Ã  ¤â€¢Ã  ¤ ¾Ã  ¤ £Ã  ¤ ¿| à ¤ ¶Ã  ¤ ¤Ã  ¤â€š à ¤ °Ã  ¥â€šÃ  ¤ ªÃ  ¥ Ã  ¤ ¯Ã  ¤â€¢Ã  ¤ ¾Ã  ¤ £Ã  ¤ ¿| à ¤ ªÃ  ¤Å¾Ã  ¥ Ã  ¤Å¡Ã  ¤ ¶Ã  ¤ ¤Ã  ¤â€š à ¤ °Ã  ¥â€šÃ  ¤ ªÃ  ¥ Ã  ¤ ¯Ã  ¤â€¢Ã  ¤ ¾Ã  ¤ £Ã  ¤ ¿| à ¤ ¸Ã  ¤ ¹Ã  ¤ ¸Ã  ¥ Ã  ¤ °Ã  ¤â€š à ¤ °Ã  ¥â€šÃ  ¤ ªÃ  ¥ Ã  ¤ ¯Ã  ¤â€¢Ã  ¤ ¾Ã  ¤ £Ã  ¤ ¿| Kashmiri| | | | | | | | | -| Tamil| à ®â€™Ã  ® °Ã  ¯  à ® °Ã  ¯â€šÃ  ® ªÃ  ® ¾Ã  ® ¯Ã  ¯ | à ®â€¡Ã  ® °Ã  ® £Ã  ¯ Ã  ®Å¸Ã  ¯  à ® °Ã  ¯â€šÃ  ® ªÃ  ® ¾Ã  ® ¯Ã  ¯ | à ® Ã  ® ¨Ã  ¯ Ã  ® ¤Ã  ¯  à ® °Ã  ¯â€šÃ  ® ªÃ  ® ¾Ã  ® ¯Ã  ¯ | à ® ªÃ  ® ¤Ã  ¯ Ã  ® ¤Ã  ¯  à ® °Ã  ¯â€šÃ  ® ªÃ  ® ¾Ã  ® ¯Ã  ¯ | à ®â€¡Ã  ® °Ã  ¯ Ã  ® ªÃ  ® ¤Ã  ¯  à ® °Ã  ¯â€šÃ  ® ªÃ  ® ¾Ã  ® ¯Ã  ¯ | à ® Ã  ® ®Ã  ¯ Ã  ® ªÃ  ® ¤Ã  ¯  à ® °Ã  ¯â€šÃ  ® ªÃ  ® ¾Ã  ® ¯Ã  ¯ | à ® ¨Ã  ¯â€šÃ  ® ±Ã  ¯  à ® °Ã  ¯â€šÃ  ® ªÃ  ® ¾Ã  ® ¯Ã  ¯ | à ® Ã  ® ¨Ã  ¯ Ã  ® ¨Ã  ¯â€šÃ  ® ±Ã  ¯  à ® °Ã  ¯â€šÃ  ® ªÃ  ® ¾Ã  ® ¯Ã  ¯ | à ®â€ Ã  ® ¯Ã  ® ¿Ã  ® °Ã  ® ®Ã  ¯  à ® °Ã  ¯â€šÃ  ® ªÃ  ® ¾Ã  ® ¯Ã  ¯ | Telugu| à °â€™Ã  °â€¢ à ° °Ã  ±â€šÃ  ° ªÃ  ° ¾Ã  ° ¯Ã  ° ¿| à ° °Ã  ±â€ Ã  °â€šÃ  ° ¡Ã  ±  à ° °Ã  ±â€šÃ  ° ªÃ  ° ¾Ã  ° ¯Ã  ° ²Ã  ± | à ° Ã  ° ¦Ã  ±  à ° °Ã  ±â€šÃ  ° ªÃ  ° ¾Ã  ° ¯Ã  ° ²Ã  ± | à ° ªÃ  ° ¦Ã  ° ¿ à ° °Ã  ±â€šÃ  ° ªÃ  ° ¾Ã  ° ¯Ã  ° ²Ã  ± | à °â€¡Ã  ° °Ã  ° µÃ  ±Ë† à ° °Ã  ±â€šÃ  ° ªÃ  ° ¾Ã  ° ¯Ã  ° ²Ã  ±  | à ° ¯Ã  ° ¾Ã  ° ­Ã  ±Ë† à ° °Ã  ±â€šÃ  ° ªÃ  ° ¾Ã  ° ¯Ã  ° ²Ã  ± | à ° ¨Ã  ±â€šÃ  ° °Ã  ±  à ° °Ã  ±â€šÃ  ° ªÃ  ° ¾Ã  ° ¯Ã  ° ²Ã  ± | à ° Ã  ° ¦Ã  ± Ã  ° µÃ  °â€šÃ  ° ¦Ã  ° ² à ° °Ã  ±â€šÃ  ° ªÃ  ° ¾Ã  ° ¯Ã  ° ²Ã  ± | à ° µÃ  ±â€ Ã  ° ¯Ã  ± Ã  ° ¯Ã  ° ¿ à ° °Ã  ±â€šÃ  ° ªÃ  ° ¾Ã  ° ¯Ã  ° ²Ã  ± | Punjabi| à ¨â€¡Ã  ¨â€¢ à ¨ °Ã  © Ã  ¨ ªÃ  ¨ | à ¨ ¦Ã  ©â€¹ à ¨ °Ã  © Ã  ¨ ªÃ  ¨ | à ¨ ªÃ  © °Ã  ¨Å" à ¨ °Ã  © Ã  ¨ ªÃ  ¨ | à ¨ ¦Ã  ¨ ¸ à ¨ °Ã  © Ã  ¨ ªÃ  ¨ | à ¨ µÃ  ©â‚¬Ã  ¨ ¹ à ¨ °Ã  © Ã  ¨ ªÃ  ¨ | à ¨ ªÃ  © °Ã  ¨Å"à ¨ ¾Ã  ¨ ¹ à ¨ °Ã  © Ã  ¨ ªÃ  ¨ | à ¨â€¡Ã  ¨â€¢ à ¨ ¸Ã  ©â€¹ à ¨ °Ã  © Ã  ¨ ªÃ  ¨ | à ¨ ªÃ  © °Ã  ¨Å" à ¨ ¸Ã  ©â€¹ à ¨ °Ã  © Ã  ¨ ªÃ  ¨ | à ¨â€¡Ã  ¨â€¢ à ¨ ¹Ã  ¨Å"à ¨ ¾Ã  ¨ ° à ¨ °Ã  © Ã  ¨ ªÃ  ¨ | Urdu| Ø §Ã›Å'Ú © Ø ±Ã™Ë†Ã™ ¾Ã›Å'Û | Ø ¯Ã™Ë† Ø ±Ã™Ë†Ã™ ¾Ã›â€™| Ù ¾Ã˜ §Ã™â€ Ãšâ€  Ø ±Ã™Ë†Ã™ ¾Ã›â€™| Ø ¯Ã˜ ³ Ø ±Ã™Ë†Ã™ ¾Ã›â€™| Ø ¨Ã›Å'Ø ³ Ø ±Ã™Ë†Ã™ ¾Ã›â€™| Ù ¾Ãšâ€ Ã˜ §Ã˜ ³ Ø ±Ã™Ë†Ã™ ¾Ã›â€™| Ø §Ã›Å'Ú © Ø ³Ã™Ë† Ø ±Ã™Ë†Ã™ ¾Ã›â€™| Ù ¾Ã˜ §Ã™â€ Ãšâ€  Ø ³Ã™Ë† Ø ±Ã™Ë†Ã™ ¾Ã›â€™| Ø §Ã›Å'Ú © Û Ã˜ ²Ã˜ §Ã˜ ± Ø ±Ã™Ë†Ã™ ¾Ã›â€™| Oriya| à ­ § à ¬Å¸Ã  ¬â„¢Ã  ­ Ã  ¬â€¢Ã  ¬ ¾| à ­ ¨ à ¬Å¸Ã  ¬â„¢Ã  ­ Ã  ¬â€¢Ã  ¬ ¾| à ­ « à ¬Å¸Ã  ¬â„¢Ã  ­ Ã  ¬â€¢Ã  ¬ ¾| à ­ §0 à ¬Å¸Ã  ¬â„¢Ã  ­ Ã  ¬â€¢Ã  ¬ ¾| à ­ ¨Ã  ­ ¦ à ¬Å¸Ã  ¬â„¢Ã  ­ Ã  ¬â€¢Ã  ¬ ¾| à ­ «Ã  ­ ¦ à ¬Å¸Ã  ¬â„¢Ã  ­ Ã  ¬â€¢Ã  ¬ ¾| à ­ §Ã  ­ ¦Ã  ­ ¦ à ¬Å¸Ã  ¬â„¢Ã  ­ Ã  ¬â€¢Ã  ¬ ¾| à ­ «Ã  ­ ¦Ã  ­ ¦ à ¬Å¸Ã  ¬â„¢Ã  ­ Ã  ¬â€¢Ã  ¬ ¾| à ­ §Ã  ­ ¦Ã  ­ ¦Ã  ­ ¦ à ¬Å¸Ã  ¬â„¢Ã  ­ Ã  ¬â€¢Ã  ¬ ¾| ————————————————- Minting[edit source | editbeta] A postcard depicting the Mint. The Government of India has the only right to mint the coins. The responsibility for coinage comes under the Coinage Act, 1906 which is amended from time to time. The designing and minting of coins in various denominations is also the responsibility of the Government of India. Coins are minted at the five India Government Mints at Mumbai, Alipore(Kolkata), Saifabad(Hyderabad), Cherlapally (Hyderabad) and NOIDA (UP).[24] The coins are issued for circulation only through the Reserve Bank in terms of the RBI Act. ————————————————- Security features[edit source | editbeta] The main security features of current banknotes are: * Watermark – White side panel of notes has Mahatma Gandhi watermark. * Security thread – All notes have a silver or green security band with inscriptions (visible when held against light) of Bharat in Hindi and â€Å"RBI† in English. * Latent image – On notes of denominations of â‚ ¹20 and upwards, a vertical band on the right side of the Mahatma Gandhi’s portrait contains a latent image showing the respective denominational value numerally (visible only when the note is held horizontally at eye level). * Microlettering – Numeral denominational value is visible under magnifying glass between security thread and latent image. * Intaglio – On notes with denominations of â‚ ¹5 and upwards the portrait of Mahatma Gandhi, the Reserve Bank seal, guarantee and promise clause, Ashoka Pillar Emblem on the left and the RBI Governor’s signature are printed in intaglio (raised print). * Identification mark – On the left of the watermark window,  different shapes are printed for various denominations â‚ ¹20: vertical rectangle, â‚ ¹50: square, â‚ ¹100: triangle, â‚ ¹500: circle, â‚ ¹1,000: diamond). This also helps the visually impaired to identify the denomination. * Fluorescence – Number panels glow under ultraviolet light. * Optically variable ink – Notes of â‚ ¹500 and â‚ ¹1,000 denominations have their numerals printed in optically variable ink. The number appears green when the note is held flat, but changes to blue when viewed at an angle. * See-through register – Floral designs printed on the front and the back of the note coincide and perfectly overlap each other when viewed against light. * EURion constellation – A pattern of symbols found on the banknote helps software detect the presence of a banknote in a digital image, preventing its reproduction with devices such as colour photocopiers. ——————â€⠀Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Convertibility[edit source | editbeta] Most traded currencies by value Currency distribution of global foreign exchange market turnover[25][26]| Rank| Currency| ISO 4217 code (Symbol)| % daily share (April 2010)| 1|  United States dollar| USD ($)| 84.9%| 2|  Euro| EUR (â‚ ¬)| 39.1%| 3|  Japanese yen| JPY ( ¥)| 19.0%| 4|  Pound sterling| GBP ( £)| 12.9%| 5|  Australian dollar| AUD ($)| 7.6%| 6|  Swiss franc| CHF (Fr)| 6.4%| 7|  Canadian dollar| CAD ($)| 5.3%| 8|  Hong Kong dollar| HKD ($)| 2.4%| 9|  Swedish krona| SEK (kr)| 2.2%| 10|  New Zealand dollar| NZD ($)| 1.6%| 11|  Singapore dollar| SGD ($)| 1.5%| 12|  South Korean won| KRW (â‚ ©)| 1.5%| 13|  Norwegian krone| NOK (kr)| 1.3%| 14|  Mexican peso| MXN ($)| 1.3%| 15|  Indian rupee| INR ()| 0.9%| Other| 12.2%| Total[27]| 200%| Officially, the Indian rupee has a market-determined exchange rate. However, the RBI trades actively in the USD/INR currency market to impact effective exchange rates. Thus, the currency regime in place for the Indian rupee with respect to the US dollaris a de facto controlled exchange rate. This is sometimes called a â€Å"managed float†. Other rates (such as the EUR/INR and INR/JPY) have the volatility typical of floating exchange rates, and often create persistant arbitrage opportunities against the RBI.[28] Unlike China, successive administrations (through RBI, the central bank) have not followed a policy of pegging the INR to a specific foreign currency at a particular exchange rate. RBI intervention in currency markets is solely to ensure low volatility in exchange rates, and not to influence the rate (or direction) of the Indian rupee in relation to other currencies.[29] Also affecting convertibility is a series of customs regulations restricting the import and export of rupees. Legally, foreign nationals are forbidden from importing or exporting rupees; Indian nationals can import and export only up to â‚ ¹7,500 at a time, and the possession of â‚ ¹500 and â‚ ¹1,000 rupee notes in Nepal is prohibited [30][31] RBI also exercises a system of capital controls in addition to intervention (through active trading) in currency markets. On the current account, there are no currency-conversion restrictions hindering buying or selling foreign exchange (although trade barriers exist). On the capital account, foreign institutional investors have convertibility to bring money into and out of the country and buy securities (subject to quantitative restrictions). Lo cal firms are able to take capital out of the country in order to expand globally. However, local households are restricted in their ability to diversify globally. Because of the expansion of the current and capital accounts, India is increasingly moving towards full de facto convertibility. There is some confusion regarding the interchange of the currency with gold, but the system that India follows is that money cannot be exchanged for gold under any circumstances due to gold’s lack of liquidity;[citation needed] therefore, money cannot be changed into gold by the RBI. India follows the same principle as Great Britain and the U.S. Reserve Bank of India clarifies its position regarding the promissory clause printed on each banknote: â€Å"As per Section 26 of  Reserve Bank of India Act, 1934, the Bank is liable to pay the value of banknote. This is payable on demand by RBI, being the issuer. The Bank’s obligation to pay the value of banknote does not arise out of a contract but out of statutory provisions.The promissory clause printed on the banknotes i.e., â€Å"I promise to pay the bearer an amount of X† is a statement which means that the banknote is a legal tender for X amount. The obligation on the part of the Bank is to exchange a banknote for coins of an equivalent amount.† [32] Chronology[edit source | editbeta] * 1991 – India began to lift restrictions on its currency. A number of reforms remove restrictions on current account transactions (including trade, interest payments and remittances and some capital asset-based transactions). Liberalised Exchange Rate Management System (LERMS) (a dual-exchange-rate system) introduced partial convertibility of the rupee in March 1992.[33] * 1997 – A panel (set up to explore capital account convertibility) recommended that India move towards full convertibility by 2000, but the timetable was abandoned in the wake of the 1997–1998East Asian financial crisis. * 2006 – Prime Minister Manmohan Singh asked the Finance Minister and the Reserve Bank of India to prepare a road map for moving towards capital account convertibility.[34] ————————————————- Exchange rates[edit source | editbeta] Historic exchange rates[edit source | editbeta] Graph of exchange rates of Indian rupee (INR) per 1 USD, 1 GBP, 1 EUR, 100 JPY averaged over the month, from September 1998 to May 2013. Data source: Reserve Bank of India reference rate For almost a century since the Great Recoinage of 1816 until the outbreak of World War I, the Indian Rupee sustained parity with the US Dollar while pegged to the Pound Sterling that was exchanged at 4.80 (or 50 old pence per Rupee). Thereafter, both the Rupee and the Sterling gradually declined in worth against the US Dollar due to deficits in trade, capital and budget. In 1966, the Rupee was devalued and pegged to the US Dollar. The peg to the pound was at INR 13.33 to a Pound which itself was pegged to USD 4.03. That means officially speaking  the USD to INR rate would be closer to Rs 4. In 1966, India changed the peg to dollar at INR 7.50.[35] Indian rupees per currency unit averaged over the year[36]| Currency| code| 1996| 2000| 2004| 2006| 2007| 2008| 2009| 2010| 2013| U.S. dollar| USD| 35.44 4| 44.2| 45.340| 43.954| 39.5| 48.76112| 45.3354| 58| 68.80| Canadian dollar| CAD| 26.002| 30.283| 34.914| 41.098| 42.92026| 44.5915| 52.1706| | | Euro*| EUR| 44.401| 41.525| 56.385| 64.127| 68.03312| 60.5973| 65.6987| | | Pound sterling| GBP| 55.389| 68.119| 83.064| 80.633| 76.38023| 71.3313| 83.6329| | | Swiss franc| CHF| 28| | | | | | | | 50| Singapore dollar| SGD| 25.160| 26.07| 26.830| 30.932| 33.60388| 34.5127| 41.2737| | | *before 1 Jan 1999, European Currency Unit,| Banknotes and coins in circulation[edit source | editbeta] As of 2012 banknotes of the denominations of â‚ ¹5, â‚ ¹10, â‚ ¹20, â‚ ¹50, â‚ ¹100, â‚ ¹500 and â‚ ¹1000 are in circulation; coins with face-value of 50 paisa, â‚ ¹1, â‚ ¹2, â‚ ¹5 and â‚ ¹10 rupees. This is excluding the commemorative coins minted for special occasions.

Celta Focus on Learner

She followed her husband to the UK with her children. Her husband is doing a PhD. at Oxford University and has a couple of years further study before he finishes. xxxxx is currently working at Primark as a shop assistant. She learnt some basic English while at school, however much of this was listening, reading and writing based and the opportunity to speak with fluent English speakers was limited. Her motivation to improve is initially based on her need to communicate better at work and in everyday life activities, such as shopping. She would also like to do some further study in England but realises that her level of English needs to improve before she would be accepted onto a course. She sees the benefits of her improvement and this motivates her to learn more. She is very much a concrete learner. She enjoys the oral interaction and believes this is how she learns most effectively. She believes her strengths are in reading and listening. She says she understands most things she reads and hears but struggles when trying to express herself orally. She believes her vocabulary could be significantly improved; and from listening to her I believe her pronunciation could also be improved. Part of the reason for this is her lack of social interaction with native English speakers and also her lack of confidence as she believes this is her weakness. However the challenges of a Nepalese person to differentiate some consonant clusters, stress values, vowel sounds and diphthongs alluded to below needs to be taken into consideration. xxxx enjoys the oral interaction exercises most of all. She doesn’t particularly dislike anything in the lessons, referring only to doing nothing while waiting for others to finish an exercise. Analysis To help xxxxx I believe some focus on speaking to give here more practice and improve her confidence would be appropriate. Also some work on pronunciation would be beneficial. xxxxx tends to be monotonic and sometimes mumbles (maybe due to her lack of confidence) so I believe an exercise forcing attention to stress and maybe intonation would be helpful. I noticed in our chat, and also in lessons, that she uses present simple forms when past simple is the correct form. For example she will say we speak about or we talk about rather than we spoke about or we talked about. I will address improving speaking as a skill and incorporate into this the correct use of past simple. I will address pronunciation as a language area. In particular stress. The extract for a NELTA Journal below gives an example of the challenges a Nepalese person encounters when pronouncing English words. Activities Speaking For improvement of speaking I have selected 2 exercises from 700 Class Room Activities Instant Lessons for Busy Teachers by David Seymour and Maria Popova. These are speaking exercises with an emphasis on past simple forms. Sequences p 93 – this is an interactive exercise where the students take it in turns to ask and reply to questions relating to what they have done in the past. This will encourage speaking with a partner and provide for a good feedback section where the students relay what they have found out about their partner’s past activities and give the teacher a good opportunity to also correct grammar and pronunciation. The Last Time p94 – this exercise places students into pairs where they take it in turns to ask each other â€Å"when was the last time they did a particular activity†. This exercise promotes an excellent opportunity for speaking and again the promotion of the correct us of the past simple form. Feedback session would enable the teacher to correct any grammar and pronunciation errors. Pronunciation For improvement of pronunciation I will address stress as the key area. I have selected Pronunciation: Stress from Just Right Upper Intermediate by Jeremy Harmer and Carol Lethaby. Exercises 26 to 30 on p 12. In exercise 26 the students listen to some sentences and circle the words which are stressed. Exercise 27 gives the students an opportunity to then repeat these sentences using the same stresses. There is also opportunity in feedback to move the stress points around and gain input from the students on which other variations could be used and when. Exercise 28 gives the students practice in the use and emphasis of â€Å"so† and â€Å"such† in response to bad news. Drilling them to apply the appropriate stress would be employed. Exercise 29 is a pairs exercise giving the students turns in using appropriate stress in sentences expressing sympathy. This will give the students an opportunity to practice and reinforce what they have learnt in the lesson so far. Feed back to the class enables the teacher to correct and drill where necessary. Exercise 30 is a variation on 29 but where the student has to be more creative and devise their own scenarios. Again the exercise reinforces the lesson learning points.

Developing E-Commerce Customer Satisfaction, Trust, and Loyalty in the Essay

Developing E-Commerce Customer Satisfaction, Trust, and Loyalty in the UK Market - Essay Example The population of internet users worldwide was about 934 million is 2004 and it experienced a steady growth of about 14% by the end of 2005 (Karim, 2013; Lodorfos, Trosterud and Whitworth, 2006). Internet access is no more limited to surfing, gaming, media downloading and uploading and social networking but with widespread internet usage, the volume of online shopping and amount of money spent on e-shopping continues to increases in a steady manner as confidence of consumers in online shopping has stabilised. Consequently, the global e-commerce revenue from internet shopping was observed to be around  £91 billion in the United Kingdom in 2013 (Capgemini, 2014; Digital Strategy consulting, 2014). According to reports, the growth rate in mature markets is gradually declining and retailers are seeking unconventional opportunities so as to meet their growth targets. Retailers presently considering e-commerce an unconventional growth engine through which they can access the global market while a few continue to focus on establishment of greater number of physical stores (Lodorfos, Trosterud and Whitworth, 2006). The paper aims at establishing consumer relationship in terms of trust, loyalty and satisfaction with respect to ecommerce. Therefore, it is important to understand importance of consumer satisfaction, trust and loyalty from marketing perspective. In the following section of the paper, current developments in ecommerce have been discussed. Alongside, consumer satisfaction and loyalty have been assessed in an elaborate manner. The literature review covers various theoretical approaches to consumer satisfaction, trust and loyalty as well as impact of the same on ecommerce industry of the UK has been discussed based on recent surveys and reports conducted by organisations such as Mintel and Deloitte. For ensuring high quality in the literature review, various peer reviewed journals and reports from authentic

MARKETING Assignment Example | Topics and Well Written Essays - 3000 words

MARKETING - Assignment Example As a nutritional product, it is quite likely that the product will be influenced by various macro-economic features, such as demographic, cultural, economic, political, natural and technological environment of the economy. With this concern, the recent market trends can be identified as significant for the growth of a nutrition product such as â€Å"GoodHealth† and shall be considered in the process of developing a strategic marketing plan to specify the target market with a set of marketing objectives for the organisation. 2. Target Market The current market trends in Australia are identified to be quite supportive for the growth of nutritional products. Consumer persuasion towards the consumption of healthier food products such as cereals and fat modified milk is observed to be at a growth phase in the current market scenario of Australian food industry (Cleanthous & Thuraisingam, 2010). The product, â€Å"GoodHealth† is also based on these two main ingredients, i.e. milk and cereal containing low fat and nutritional particles with due consideration to the tastes and preferences of the potential customers. With these virtues, the target market of the product will be determined in the following discussion in light of few significant segmentation variables, i.e. demographics, geographic, current purchasing situation of the potential customers in the region, purchase ready factor of the product and the local environmental influencing factors. a. Demographics Researches have revealed that two particular age-groups of customers, i.e. children and adolescents included in the age group of 2-15 years and the adults aged above 65 years are recorded to consume larger amounts of cereal based food products in comparison to the age group of 16-64 years olds (Australian Bureau of Statistics, 2008). This can be apparently identified from the diagram represented below: Fig. 1: Age Distribution of the Consumption of Cereal Based Products in Australia Source: (Au stralian Bureau of Statistics, 2008). However, in the current market scenario, the trend to consume cereal based products is also at a rise among the age group of 16–40 years. It is worth mentioning that the population of Australia majorly comprises of two age groups, i.e. 16-64 years and 0-15 years (Australian Bureau of Statistics, 2010). Therefore, concentrating on the age group of children and adolescents included in the age group of 5-20 years and above 45 years shall provide with better growth opportunities to the product in future. b. Geographic Considering the age distribution in terms of population in Australia, the targeted geographic regions can be recognised as Western Australia, Australian Capital Territory and South Australia. Western Australia and Australian Capital Territory can be identified as the geographic regions of the economy to grow with immense rapidity in terms of population (Australian Bureau of Statistics, 2010) while, South Australia provides with a competitive benefit of larger consumption of cereal based products in comparison to other regions. However, the market structure of South Australia is termed to be highly competitive that shall create a constraint to the growth of the â€Å"GoodHealth† (Williamson, 2011). Evaluating these regions in terms of availability of raw materials and distribution facilities, Australian Capital Territory and South Australia can be termed as suitable locations for the launch of

Consumer Behavior Assignment Example | Topics and Well Written Essays - 750 words

Consumer Behavior - Assignment Example See it works as the CEO of the company says if one is in the store for 2 hours then we got him or her. The bookseller gives value to cognition because a purchase decision is a consequence of thinking and therefore, once the customer initiates to think about getting then the store might make a sale. Barnes and Noble offers a place where people can meet up others and have a social activity but at the same time, no one is going to stop the objective customers from buying what they need or want to leave. After all, the store is selling books and CDs and all that fuss of offering opportunities to socialize, coffee, comfy couches and free music is actually means of selling literature (Peter & Olson, 2010) and in the light of above argument, both Rob and Lisa will have themselves entertained at the featured bookstore’s facility. Lisa on the other hand, will most probably prefer Barnes and Noble because she has the luxury of actually reading or listening to a book or a piece of music before she can make a final purchase decision over there. According to Social Exchange Theory, humans interact and love to share their knowledge and information with each other (Cropanzano & Mitchell, 2005). However, Barnes and Noble is offering free online services on the web and free live performances in their physical locations because all it wants to do is to facilitate the consumers to find out what they like by looking around and talking to the people in the store and purchase it. All of these free activities are there to motivate customers towards buying something intrinsically. The salesperson does not have to push customers towards buying books but they are needed to be seated in comfy couches and then frontline employees have to wait for them to actually buy something. I found the marketing strategy of Barnes and Noble as most intriguing and innovative because it focuses on meeting traditional goals of marketing with a newer approach. I got most of

Impact of Music Education and Issues Stopping its Implementation Research Paper

Impact of Music Education and Issues Stopping its Implementation - Research Paper Example Music may be used to inform, express a sentiment, and entertain. Through music education, there are a lot of things that individuals have enjoyed. Elimination of music education in schools’ programs has negatively affected the society both in the present and the long run. Many reasons such as lack of funds; have contributed to its elimination in school programs and the society should look at the issue of the impacts of music, and what is stopping its implementation in order to bring it back to school programs. It has been discovered that music programs in schools help in exposing pupils and students to life (Olson, 1996). However, although music education has positive effects, it also has negative effects. Primary sources such as conduction of surveys of individuals in the field of teaching, and secondary sources such as books, periodicals, articles, and journals will be used in the study. Problem statement Music has contributed a lot in schools and society at large since it h elps students to gaining understanding of the things that they expect in life. Through music education, one acquires information that he did not have, and in another way, he is entertained. This implies that music education plays an important role in the life of students in the functioning of the brain in relation to academics. However, music education has not been taken seriously during incorporation in many school programs or by teachers all over the world due to different reasons, which will be discussed in this paper. This assignment is going to focus on the impacts of music education and the issues stopping its implementation. Objectives of the Study This assignment is going to be performed for the following two reasons: 1. To determine what are the effects of music on overall development of the brain including academics. 2. To find out why music education is not taken seriously by educators and the reasons for withholding the implementation of music education permanently by th e educators. Effects of Music on Overall Development of the Brain Different researches that have been conducted show that there is a connection between music and the brain. Different individuals have different opinions regarding the different styles of music and their effect on the mind. However, different individuals have concluded that classical music improves the ability of an individual’s thinking while rock music improves an individual’s brain power. Some researchers are of the opinion that listening to Mozart by children enhances their thinking ability (Piro &Ortiz, 2009). Another effect of music is that it improves concentration, which is necessary for studying (NAFME, 2012). For example, the Mozart piece soothes the mind thus increasing focus during studying or helps one to acquire concentration when carrying out a task (Lu, n.d.). According to opinion reached by several researchers, music creates concentrating in performing a task by blocking external noise an d creating a background noise, which is beneficial in carrying out the task (Hodges, n.d.). Different researchers have studied the Mozart effect and have come to a conclusion that; listening to Mozart before testing improves temporal reasoning on standardized tests while listening to Mozart at the time of testing can cause neural competition; by inferring with the brain’

Consumption expenditure Coursework Example | Topics and Well Written Essays - 1000 words

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Research proposal ( research for social and community development) Essay

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