Consumer Behavior Assignment Example | Topics and Well Written Essays - 750 words

Consumer Behavior - Assignment Example See it works as the CEO of the company says if one is in the store for 2 hours then we got him or her. The bookseller gives value to cognition because a purchase decision is a consequence of thinking and therefore, once the customer initiates to think about getting then the store might make a sale. Barnes and Noble offers a place where people can meet up others and have a social activity but at the same time, no one is going to stop the objective customers from buying what they need or want to leave. After all, the store is selling books and CDs and all that fuss of offering opportunities to socialize, coffee, comfy couches and free music is actually means of selling literature (Peter & Olson, 2010) and in the light of above argument, both Rob and Lisa will have themselves entertained at the featured bookstore’s facility. Lisa on the other hand, will most probably prefer Barnes and Noble because she has the luxury of actually reading or listening to a book or a piece of music before she can make a final purchase decision over there. According to Social Exchange Theory, humans interact and love to share their knowledge and information with each other (Cropanzano & Mitchell, 2005). However, Barnes and Noble is offering free online services on the web and free live performances in their physical locations because all it wants to do is to facilitate the consumers to find out what they like by looking around and talking to the people in the store and purchase it. All of these free activities are there to motivate customers towards buying something intrinsically. The salesperson does not have to push customers towards buying books but they are needed to be seated in comfy couches and then frontline employees have to wait for them to actually buy something. I found the marketing strategy of Barnes and Noble as most intriguing and innovative because it focuses on meeting traditional goals of marketing with a newer approach. I got most of